HomeMy WebLinkAboutApril 17, 2009
00 Minutes / Meeting Summary
i Pickering Blooms Advisory Committee
April 17, 2009
10:00 am
TJR
Main Committee Room
Attendees: Dave Ryan, Mayor - City of Pickering (Co-Chair)
Bill McLean, Regional Councillor, Ward 2 - City of Pickering (Co-Chair)
Tom Melymuk, (Acting) Chief Administrative Officer - City of Pickering
Lynn Winterstein, Manager, Marketing & Business Development - City of Pickering
Judy Hodgson, Manager, Customer & Administrative Services - City of Pickering
Rob Gagen, Foreperson, Parks & Property - City of Pickering
Donald Igbokwe - Multi-Faith Group
Jim McCafferty - Durham Catholic District School Board
Kathy McKay - Ajax-Pickering Board of Trade
Gail Lawlor - Durham Sustain Ability
Larry Noonan - Altona Forest Stewardship Committee
Sigrid Squire - Pickering Horticultural Society
Heather White - Pineridge Arts Council
Marla Shim, Executive Assistant, Councillors' Office - City of Pickering
(Recording Secretary)
Presenter: Tanya Ryce, Marketing, Promotions/Graphic Designer - City of Pickering
Absent: John Hannah, Superintendent, Municipal Operations - City of Pickering
Allan Arsenault - Pickering Town Centre
Lorna Murphy - Pickering Town Centre
Mike Bender - Toronto Region Conservation Authority
Chris Braney - Durham District School Board
Julie Oakes - Bloomers & Britches
(siummmy (i s
1 Welcome and Introductions
Mayor Ryan welcomed everyone to the meeting and thanked
committee members for taking the time to participate once
again this year. He noted that the program has changed
from Communities in Bloom to Pickering Blooms.
Councillor McLean also welcomed members back for this
year's new program and expressed his appreciation for all of
the work that they have done in previous years.
Mayor Ryan passed regrets for members that were unable to
attend today's meeting.
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2. Pickering Blooms Program
• Garden Showcase and Mentorship Program will be added
to the current program: adopt-a-park, community
beautification and eco schools
• The focus will on community involvement and
commitment to the program
• L. Winterstein advised that our in-house communications
designer, T. Ryce, is responsible for preparing the
marketing program
• L. Winterstein introduced T. Ryce, who showed a
PowerPoint presentation of the program and its new
graphic
• General discussion ensued, with some comments/
suggestions:
- S. Squire suggested that the Echinacea flower in the
graphic is not native to Ontario and that consideration
be given to changing to a different flower that will tie-in
with our heritage
- L. Winterstein advised that the Echiniacea flower was
chosen because it is highly recognized by most people
and gives an image that will identify the healthy
community that we are trying to portray
• A suggestion was made to retouch the flower in the
-graphic Staff will review
3. Community Outreach $ Promotlorm
Copies of the Outreach & Promotions schedule were
distributed to members
• Pickering Blooms decals will be provided to participating
businesses
• Will advertise on durhamregion.com
• Seed packages of our icon graphic will be distributed to
the community T. Ryce will add the
• It was suggested that landscape and marsh photography photography and also
be added to the Pickering Blooms website send buttons (links) to
• Community partners are being asked to participate and members for their
will be advised that the new program is no longer being websites.
judged
• J. Hodgson noted that although there will be no judging,
participants will still be recognized through garden
signage, the website, etc.
• This year's program will assist in preparing for the
Nationals, should it be determined that we will participate
in the future
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4 Garden Showcase
• Rob advised that the main goal of the Garden Showcase
is to encourage community participation
• Focus is on beautification
• J. Oakes and S. Squire have taken a lead role and have
organized a mentorship workshop for May 21st
• A special award will be recommended by the mentorship
group
3. Other Busi;neas
• The following organizations are listed in the Pickering
Blooms Registration Brochure: Horticultural Society,
Bloomers & Britches, Claremont Garden Club, Valley
Plentiful Community Gardens and Altona Forest
Environmental Stewardship
• Brochures will be mailed to past participants and will also
be posted on the website for the May 8th launch
• Brochures will also be provided to members and staff for
distribution to residents
• S. Squire advised that Horticultural Society members will
assist in distributing the brochures
• G. Lawlor informed members that in order to encourage
new schools to participate, Rosebank Public School will
be hosting an eco school event on May 13th from 3:45 pm
to 5:30 pm
• To date, four Separate and eight Public schools have
registered to participate
• The City will have a display table and has donated the
grand prize (a one-hour gardening consultation and $200
worth of gardening supplies)
• Businesses, schools and organizations Dan participate in
the garden showcase and mentorship program, without
participating in the eco program
6. NSM, Nlmthv Data
M. Shim to advise date
To be determined. of next meeting.
Meeting Adjourned: 10:55 am
Copy: City Clerk
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