HomeMy WebLinkAboutPLN 37-22Report to
Planning & Development Committe
Report Number: PLN 37-22
Date: September 6, 2022
From: Kyle Bentley
Director, City Development & CBO
Subject: Kingston Mixed Corridor and Brock Mixed Node Intensification Areas
- City Initiated Zoning By-law Amendment
- Engagement Strategy
- File: OPA 20-004/P
Recommendation:
1. That Council authorize staff to undertake the Engagement Strategy for the Kingston
Mixed Corridor and Brock Mixed Node Intensification Areas Zoning By-law Amendment,
as generally outlined in Report PLN 37-22; and
2. That the appropriate City of Pickering officials be authorized to take the necessary
actions as indicated in this report.
Executive Summary: Council directed City Development staff to work with the Economic
Development & Strategic Projects Department, and the Public Affairs & Corporate
Communications Division, to prepare an engagement strategy, for the City Initiated Zoning
By-law Amendment process for the Kingston Mixed Corridor and Brock Mixed Node
Intensification Areas for endorsement by Council (see Resolution #799/22, Attachment #1). In
accordance with the direction of Council, a Corporate Working Group (CWG) with representation
from appropriate City departments was established and has met regularly to prepare the
recommended Engagement Strategy presented in this report.
The recommended Engagement Strategy is divided into four phases offering multiple
opportunities for sharing information and feedback with, and between, City staff, residents,
businesses, and other stakeholders. The engagement opportunities include Information
Sessions, Workshops, a Survey, and Public Open House and Public Meeting required by the
Planning Act. In addition, there will continue to be opportunities for individual meetings
between staff, community members and stakeholders, throughout all phases.
The recommended Engagement Strategy is supported by a Communications Plan that
identifies tactics and tools to create broad knowledge and understanding of the project, and
opportunities to participate such as: a dedicated content page on the City’s website; a
dedicated content page and opportunities for participation on the City’s digital public
engagement platform, Let’s Talk Pickering; a community survey; social media; facility banners;
newspaper ads in the Pickering News Advertiser; Digital Community Billboard Signs and
boulevard signs; mailed letters; and eNewsletters.
PLN 37-22 September 6, 2022
Subject: Kingston Mixed Corridor and Brock Mixed Node Intensification Areas Page 2
Many of the recommended media opportunities come with no additional cost to the City.
However, other recommended media, such as social media advertising, newspaper ads, and
boulevard signs, have an associated cost. The recommended Engagement Strategy will have
an advertising budget of approximately $5,000.00, in support of the Communications Plan, to
help support reaching as wide an audience as possible for this initiative.
Financial Implications: Advertising expenses associated with the Engagement Strategy
and incurred in 2022 can be accommodated in the City’s 2022 approved budget. The balance
of funds required for advertising in 2023 will be considered through the normal 2023 budget
process.
1. Background
1.1 Genesis of the Engagement Strategy
On January 24, 2022, Council passed Resolution #799/22 directing City Development
staff to, among other matters, work with the Economic Development & Strategic
Projects Department, and the Public Affairs & Corporate Communications Division, to
prepare an engagement strategy for the City Initiated Zoning By-law Amendment
process for the Kingston Mixed Corridor and Brock Mixed Node Intensification Areas for
endorsement by Council. This resolution was adopted in recognition of the interest of
the residents, businesses, and other stakeholders, and concerns expressed by the
public regarding the impacts and implications of future development within these
intensification areas.
1.2 Official Plan Amendment 38
The Provincial Growth Plan, A Place to Grow, requires the Region of Durham and the
City of Pickering to develop a strategy to accommodate provincial and regional
population and employment targets. Through the South Pickering Intensification Study,
the Kingston Mixed Corridor and the Brock Mixed Node were identified as the best
place for intensification outside of the City Centre, which also enables the protection
and maintenance of stable established residential neighbourhoods in the City.
Following a two year detailed study, in December 2019, Council endorsed in principle
the Kingston Corridor and Specialty Retailing Node Intensification Plan and draft Urban
Design Guidelines. This report provided the vision and framework for intensification and
redevelopment within the Kingston Road Corridor and Specialty Retailing Node and
informed the preparation of Official Plan Amendment 38 (OPA 38).
On January 24, 2022, Council adopted OPA 38 which adds new policies and changes
existing policies and land use designations to the Pickering Official Plan, to enable the
redevelopment and intensification of the Kingston Mixed Corridor and the Brock Mixed
Node, in support of the anticipated population and employment growth.
PLN 37-22 September 6, 2022
Subject: Kingston Mixed Corridor and Brock Mixed Node Intensification Areas Page 3
OPA 38 is being reviewed by, and will not be in effect until it receives approval from, the
Regional Municipality of Durham. The recommended engagement strategy will commence
following the approval of OPA 38.
1.3 Corporate Working Group
In accordance with Resolution #799/22, a Corporate Working Group (CWG) was
established in April 2022 and consisted of representation from City Development
Department, Economic Development & Strategic Projects Department, and the Public
Affairs & Corporate Communications Division.
The CWG has met regularly since April 2022 to prepare the recommended engagement
strategy presented in this report.
2. Engagement Strategy and Communications Plan
2.1 Engagement Strategy
The successful completion of this Engagement Strategy will result in information sharing
with, and robust feedback from, residents, businesses and other stakeholders, related
to the draft Zoning By-law Amendment for the Kingston Mixed Corridor and Brock Mixed
Node Intensification Areas.
Staff is proposing an Engagement Strategy that will include continued collaboration
between City departments through the CWG meetings, to be completed in four phases
as follows:
• Phase 1: Inform and Discuss will include Information Sessions, Workshops, and a
Survey to inform and consult with the community, and to begin the discussion about
the Kingston Mixed Corridor and Brock Mixed Node Zoning By-law Amendment. The
Information Sessions and Workshops will be distinguished according to precincts,
and will also include sessions targeted specifically to business owners and
leaseholders.
• Phase 2: Statutory Open House and Public Meeting will include a Public Open
House and Public Meeting, required by the Planning Act. These statutory meetings
will serve to present the Draft Zoning By-law Amendment for the intensification area,
and offer an opportunity for feedback from the community and stakeholders.
• Phase 3: Comment: Based on the feedback from the community and stakeholders
in Phase 2, staff may propose revisions to the Draft Zoning By-law Amendment.
Staff will then prepare the Recommendation Report. If necessary, an additional
engagement session (a Public Information Centre), could be scheduled to present a
revised Draft Zoning By-law Amendment to the community and stakeholders, prior to
staff’s preparation of the Recommendation Report.
PLN 37-22 September 6, 2022
Subject: Kingston Mixed Corridor and Brock Mixed Node Intensification Areas Page 4
• Phase 4: Decide will include staff’s presentation of a Recommended Zoning By-law
Amendment to Planning & Development Committee for Council’s consideration.
There will always be opportunities for individual meetings between staff and community
members and stakeholders throughout all phases. In addition, the Engagement Strategy
will be supported by a Communications Plan, which is detailed in section 2.3 of this
report.
2.2 Timing/Project Management
The Engagement Strategy could be completed in 12 months and in 4 phases:
• Phase 1: Inform and Discuss will begin following the Region’s approval of OPA 38
and take 3 to 4 months to complete.
• Phase 2: Statutory Open House and Public Meeting could take 1 to 2 months to
complete.
• Phase 3: Comment could take 3 to 4 months to complete. An additional
engagement session in Phase 3 could add another 2 months to the process.
• Phase 4: Decide could take 1 to 2 months to complete.
Reporting to Planning & Development Committee will occur through an Information
Report in Phase 2 (to be considered at the Statutory Public Meeting) and a
Recommendation Report at the conclusion of Phase 4.
2.3 Communications Plan
The Public Affairs & Corporate Communications Division, in consultation with the
Corporate Working Group, has prepared a Communications Plan that outlines the
background and objectives of the initiative, as well as a variety of tools at the City’s
disposal for communicating with its target audience. The Communications Plan is a
living document that is flexible enough to respond to changing needs throughout the
project.
Identified tools to reach the target audience include:
• a dedicated content page and opportunities for participation on the City’s digital
public engagement platform, Let’s Talk Pickering;
• a community survey;
• social media;
• facility banners;
• newspaper ads in the Pickering News Advertiser;
• Digital Community Billboard Signs and boulevard signs;
• mailed letters; and
• eNewsletters.
PLN 37-22 September 6, 2022
Subject: Kingston Mixed Corridor and Brock Mixed Node Intensification Areas Page 5
The Communications Plan proposes media opportunities that the City owns, such as
the website and Let’s Talk Pickering, which does not have any additional cost
associated with it. Other media, such as social media advertising, newspaper ads, and
boulevard signs, will benefit from a budget of approximately $5,000.00. Advertising
expenses associated with the Engagement Strategy incurred in 2022 can be
accommodated in the City’s 2022 approved budget. The balance of funds required for
advertising in 2023 will be considered through the normal 2023 budget process.
2.4 Relationship to the Comprehensive Zoning By-law Review
Consultation processes for the Draft Comprehensive Zoning By-law, and the Kingston
Mixed Corridor and Brock Mixed Node Zoning By-law Amendment, are proceeding
separately and concurrently. The completed Zoning By-law Amendment for the
Kingston Mixed Corridor and Brock Mixed Node will be incorporated into the final
Comprehensive Zoning By-law.
3. Recommendation
It is recommended that City staff undertake an Engagement Strategy for the Kingston
Mixed Corridor and Brock Mixed Node Intensification Areas Zoning By-law Amendment
generally as outlined in Report PLN 37-22. It is anticipated that the engagement
strategy will take approximately 12 months and benefit from an advertising budget
approximately $5,000.00.
Attachment:
1. Resolution #799/22
PLN 37-22 September 6, 2022
Subject: Kingston Mixed Corridor and Brock Mixed Node Intensification Areas Page 6
Prepared By:
Original Signed By
Margaret Kish, MCIP, RPP
Principal Planner, Policy
Original Signed By
Déan Jacobs, MCIP, RPP
Manager, Policy & Geomatics
Approved/Endorsed By:
Original Signed By
Catherine Rose, MCIP, RPP
Chief Planner
Original Signed By
Mark Guinto
Division Head, Public Affairs &
Corporate Communications
Original Signed By
Kyle Bentley, P. Eng.
Director, City Development & CBO
Original Signed By
Fiaz Jadoon
Director, Economic Development &
Strategic Projects
MK:ld
Recommended for the consideration
of Pickering City Council
Original Signed By
Marisa Carpino, M.A.
Chief Administrative Officer
Attachment #1 to Report PLN 37-22Legislative Services Division
Clerk’s Office
Directive Memorandum
February 1, 2022
To: Kyle Bentley
Director, City Development & CBO
From: Susan Cassel
City Clerk
Subject: Direction as per Minutes of the Meeting of City Council held on
January 24, 2022
Director, City Developments & CBO, Report PLN 06-22
City Initiated Official Plan Amendment 38
Kingston Mixed Corridor and Brock Mixed Node Intensification Areas
Supplemental Information in relation to Council Resolution #730/21
File: OPA 20-004/P
Council Decision Resolution #799/22
1.That Council adopt the By-law to enact Official Plan Amendment 38, provided as
Exhibit ‘A’ to Appendix I to Report PLN 06-22, in accordance with Report PLN
41-21 and Council Resolution #730/21;
2.That the City Development Department be directed to provide an annual report to
Council on the monitoring program and changes within Strategic Growth Areas in
the City, including the Kingston Mixed Corridor and Brock Mixed Node
Intensification Areas and the City Centre;
3.That the City Development Department be directed to work with the Economic
Development & Strategic Projects Department, and the Public Affairs and
Corporate Communications Division, to prepare an engagement strategy, for the
City Initiated Zoning By-law Amendment process for the Kingston Mixed Corridor
and Brock Node Intensification Areas, and for the City Centre, for endorsement
by Council; and,
4.That the appropriate officials of the City of Pickering be authorized to take the
necessary actions as indicated in this report.
Please take any action deemed necessary.
Susan Cassel
Copy: Chief Administrative Officer