HomeMy WebLinkAboutOES 45-07
REPORT TO
EXECUTIVE COMMITTEE
Report Number: OES 45-07
Date: December 10, 2007
From:
Everett Buntsma
Director, Operations & Emergency Services
Subject:
Pickering Soccer Club
- Proposed sponsorship options to raise funds to upgrade an existing
soccer pitch with artificial turf
File: A-2130
Recommendation:
1 . That Report OES 45-07 of the Director, Operations & Emergency Services
regarding the Pickering Soccer Club proposed sponsorship options be received;
2. That Council endorse the Pickering Soccer Club sponsorship options to raise
funds to upgrade an existing soccer pitch at Kinsmen Park with artificial turf; and
3. That the appropriate City of Pickering officials be authorized to take the
necessary actions to give effect thereto.
Executive Summary: The Pickering Soccer Club has prepared and submitted an
Ontario Trillium Foundation Grant Application for funding to upgrade an existing outdoor
soccer pitch at Kinsmen Park with artificial turf.
The Pickering Soccer Club has requested City endorsement to raise additional funds
for the artificial turf through sponsorship options.
Financial Implications: A $50,000 commitment has been received from the
Pickering Soccer Club for this project.
In addition, Pickering Soccer Club is eligible and have applied for a maximum $150,000
Ontario Trillium Foundation Grant. Sponsorship funds will be in addition to the
Pickering Soccer Club's $50,000 commitment and any Trillium Grant received.
Subject: Pickering Soccer Club
Proposed Sponsorship Options
December 10, 2007
77
Page 2
Report OES 45-07
The Director, Operations & Emergency Services will be considering the upgrading of an
existing outdoor soccer pitch at Kinsmen Park to artificial turf (approximately $500,000 -
$700,000) in the 2008 Capital Budget submission for Council's consideration.
Sustainability Implications: Upgrading an existing outdoor soccer pitch to artificial turf
will allow for Pickering Soccer Club to continue to encourage the development of active,
healthy lifestyles through the provision of high quality programs as well as expand the
numbers, capacity and quality of their programs.
Background: The Pickering Soccer Club is a not for profit organization whose
purpose is to develop the individual abilities of each soccer player for the purpose of
improving his/her enjoyment of soccer. For more than 30 years, the Pickering Soccer
Club has enjoyed a remarkable degree of success offering both competitive and house
league programs for youth aged 5 to 19. Existing programs serve over 4,300 youth.
In order to meet the Pickering Soccer Club's growing need for more and better quality
soccer pitches they have requested upgrading one of our existing soccer pitches to an
artificial surface.
Total project costs are estimated to be $500,000 - $700,000. The Pickering Soccer
Club has committed $50,000 for this project. In addition, the Club is eligible for a
maximum $150,000 Ontario Trillium Foundation Grant. The Director, Operations &
Emergency Services will be proposing the upgrading of an existing outdoor soccer pitch
at Kinsmen Park to artificial turf in the 2008 Capital Budget submission for Council's
consideration.
In October of this year, Council approved Resolution #203/07 acknowledging to the
Ontario Trillium Foundation that the Pickering Soccer Club project to upgrade an
existing soccer pitch with artificial turf would be permitted to remain at Kinsmen Park for
a period of ten (10) years. The Pickering Soccer Club has prepared and submitted an
Ontario Trillium Foundation Grant Application for funding to upgrade an existing outdoor
soccer pitch at Kinsmen Park with artificial turf.
The Pickering Soccer Club has proposed the following $2,500, $5,000, $10,000,
$25,000 and $100,000 sponsorship options to raise additional funds for this project
(please see attachment 2 for further details).
Sponsorship Option A: $2,500
. Advertisement on the Pickering Soccer Club website
. Acknowledgement of sponsor on the City of Pickering website
CORP0227-07/01 revised
Report OES 45-07
December 10, 2007
Subject:
Pickering Soccer Club
Proposed Sponsorship Options
Page 3
78
. Recognized in PSC newsletter
. Logo displayed in PSC Player Handbook
. Recognized on signage at site
. Recognition and acknowledge at media event
Sponsorship Option B: $5,000
. Advertisement on the Pickering Soccer Club website
. Acknowledgement of sponsor on the City of Pickering website
. Recognized in PSC newsletter
. Logo displayed in PSC Player Handbook
. Recognized on signage at site
. Recognition and acknowledge at media event.
. Acknowledgement of sponsor in the City Service and Leisure Guide
Sponsorship Option C: $10,000
. Advertisement on the Pickering Soccer Club website
. Acknowledgement of sponsor on the City of Pickering website
. Recognized in PSC newsletter
. Logo displayed in PSC Player Handbook
. Recognized on signage at site
. Recognition and acknowledge at media event.
. Acknowledgement of sponsor in the City Service and Leisure Guide
. Recognition on the City Electronic sign (Liverpool and Hwy 2)
. Recognition in the News Advertiser City Community Page
. Recognition at PSC Annual Picture Day
Sponsorship Option 0: $25,000 - "StreetFlex" Branding
. Advertisement on the Pickering Soccer Club website
. Acknowledgement of sponsor on the City of Pickering website
. Recognized in PSC newsletter
. Logo displayed in PSC Player Handbook
. Recognized on signage at site
. Recognition and acknowledge at media event.
. Acknowledgement of sponsor in the City Service and Leisure Guide
. Recognition on the City Electronic sign (Liverpool and Hwy 2)
. Recognition in the News Advertiser City Community Page
. Recognition at PSC Annual Picture Day
. Company logo will be printed on banners and displayed on site
CORP0227-07/01 revised
Report OES 45-07
December 10, 2007
Subject: Pickering Soccer Club
Proposed Sponsorship Options
Page 4
79
Sponsorship Option E: $100,000 - Field Branding ($10,000/year for 10 years)
. Advertisement on the Pickering Soccer Club website
. Acknowledgement of sponsor on the City of Pickering website
. Recognized in PSC newsletter
. Logo displayed in PSC Player Handbook
. Recognized on signage at site
. Recognition and acknowledge at media event.
. Acknowledgement of sponsor in the City Service and Leisure Guide
. Recognition on the City Electronic sign (Liverpool and Hwy 2)
. Recognition in the News Advertiser City Community Page
. Recognition at PSC Annual Picture Day
. Company Logo boldly displayed in the middle of the soccer field for the duration
of the field life - 10 years.
Staff will screen all proposed sponsorships to ensure that the sponsors recommended
are consistent with the values of the community.
Staff are seeking Council approval to allow the Pickering Soccer Club to offer
sponsorship opportunities to raise funds to upgrade an existing soccer pitch at Kinsmen
Park with artificial turf.
Attachments:
1. Letter from Pickering Soccer Club dated September 20, 2007.
2. Pickering Soccer Club Proposed Sponsorship Options
.....-.-
Prepared By:
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Stephen 'Reyn'olds' .
Division Head, Culture & Recreation
Everett Buntsma
Director, Operations & Emergency Services
CORP0227-07/01 revised
Report OES 45-07
December 10,2007
Subject: Pickering Soccer Club
8 0 Proposed Sponsorship Options
Page 5
SR:lg
Attachments
Copy: Chief Administrative Officer
Director, Corporate Services & Treasurer
Recommended for the consideration of
Pickering Ci ouncil
~
1/
CORP0227-07/01 revised
ll~-O 7
I ' ti,::rOt( i ti OES- PICKERING SOCCER CLUB
J 1735 BAYLY STREET UNIT 14
--.- ...~" _.J____ PICKERING, ONTARIO L1W 3G7
TEL - 905-831-9803
FAX - 905-831-8968
E-MAIL mainoffice@pickeringsoccer.ca
81
City of Pickering
One the Esplanade
Pickering, Ontario, L 1V 6K7
Attn: Stephen Reynolds
Division Head, Culture and Recreation
September 20, 2007
Dear Stephen:
In response to your inquiry regarding possible contributions from the Pickering Soccer
Club (PSC) in participation in the replacement of the natural turf at Kinsmen Large
soccer pitch with artificial turf, we are prepared to commit up to $50,000 in addition to
any grants and/or sponsorship funds that may become available.
These monies are being reallocated from our Indoor Facility fund towards this new,
outdoor and required project.
In addition to replacing the turf we also request that portable nets, new player benches,
spectator bleachers, comer flags, signage (no food, no gum, no golf, etc), scoreboard and
new, higher fencing (minimum 8 feet high on east/west sides and 12 feet high on
north/south ends) be installed.
Our Business Manager, Shelly Augustin, will continue to look for grants and/or
sponsorship opportunities to assist in funding all or portions of this project (eg; looking
for a sponsor to supply the scoreboard).
We look forward to this upgraded, soccer only, pitch/facility as we continue our
partnership with the City of Pickering in creating new and better facilities for our soccer
community.
On behalf of the Pickering Soccer Club I want to, once again, express our appreciation
for the efforts everyone at the City is doing to ensure our existing facilities are well
maintained and in working towards new and improved facilities, such as Kinsmen Large
and the proposed Indoor Facility.
Yours in Soccer .~~
--r:;: -
<:::~~ ?/ .. -'---'-
Carl Pearce, "
President Pickering Soccer Club
82
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Reynolds, Steve
From: Shelly Augustin [sponsor@pickeringsoccer.ca]
Sent: November 22,2007 10:02 AM
To: Reynolds, Steve
Subject: re: update on sponsorship overview
Hi Steve,
As per your request, please let me know if you need additional information.
Thanks..s
Shelly Augustin
Business Manager
Pickering Soccer Club
1735 Bayly Street, Unit 14
Pickering ON LI W 3G7
Tel: (905) 831-9803
Cell: (416) 835-6782
e-mail: sponsor(iL;pickeringsoccer.ca
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M~hMENlt;__~ rOREPOR1#~Ll-5-07
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PARTNERS in buildinf{ a healthv COMMUNITY
Thank you for taking the time to learn more the Pickering Soccer Club.
For more than 30 years the Pickering Soccer Club has been an integral part in the lives of Pickering
youth. As a highly visible organization, we touch the lives of nearly 18% of the Pickering population.
Our mission is to enhance opportunities for our members to participate and excel in the sport of
soccer. We are, however, more than just a soccer club. Our staff, board members, coaches and
volunteers dedicate themselves to advancing healthy and active living through this venue.
As a non-profit organization, we boast a membership of over 4,300 registered players, who participate
at a variety of levels, from Recreational House League to Provincial Competitive teams. Our year-
round soccer fun and development programs are available to players, referees, and coaches.
As one of the premier community soccer clubs in Ontario, our competitive players represent the
City of Pickering in the Regional, Provincial and National leagues and compete in tournaments
throughout North America. These opportunities open the door to competitive recognition with the
potential for scholarships and awards.
Partnership Options
Through participation in our soccer programs, we promote health and fitness in our youth, community
pride, a forum for volunteering and participating in community events and an important community
service that develops leadership skills and friendships in our community. However, soccer in Pickering
has reached saturation; we are unable to keep pace with the growing demand to play soccer. Despite
our ongoing efforts to address this situation, we are forced to turn away interested participates,
forcing them to leave their own community to play or be placed on an excessive waiting list.
In a partnership with the City of Pickering, our strategic goal of re-developing an existing outdoor field
into a year-round artificial turf field will soon be realized. The new field will help to address the
capacity needs that Pickering Soccer Club is struggling with; will raise the image of the Pickering Soccer
Club with respect to community success and soccer excellence; and will help Pickering Soccer Club to
organize tournaments and schedule additional games for all levels. But most importantly, it will provide
our community with a much needed field to enjoy, extending the soccer season from February to
December instead of June to September allowing us to increase our membership base and programs
and open the door to all those interested in playing the sport for years to come.
Pickering Soccer Club, 1735 Bayly St. Unit 14, Pickering ON Ll W 307
IVlEN'I t1,",_.:lv fO REPORT# of.) 45-07
__._3.., rJi .~5:.-
84
PARTNERS in building a healthv COMMUNITY
As the demand for soccer grows. so does our need to develop partnership opportunities that will
allow us to meet the needs of today's youth while balancing the costs directly associated with this
project.
There are various ways to partner with us:
Sponsorship Option A: $2,500
I. Advertisement predominately displayed on the Pickering Soccer Club website
(www.pickeringsoccer.ca ) which draws over 8400 hits - Online from March. 1 year.
2. Advertisement displayed on the City of Pickering website (www.cityofpickering.com ) which
draws over 4.500 hits - Online from March to June
3. Recognized in PSC newsletter. both hard copy and electronically. April and August.
4. Your logo proudly displaying in our Player Handbook which is distributed once at the
beginning of the soccer season with uniforms (April) to all players and parents,
approximately 4300 players.
5. Recognized on signage at site - March - October
6. Recognition and acknowledge at media event, all media.
Sponsorship Option B: $5,000
I. Advertisement predominately displayed on the Pickering Soccer Club website
(www.pickeringsoccer.ca ) which draws over 8400 hits - Online from March, 1 year.
2. Advertisement displayed on the City of Pickering website (www.cityofpickering.com ) which
draws over 4,500 hits - Online from March to June
3. Recognized in PSC newsletter. both hard copy and electronically. April and August.
4. Your logo proudly displaying in our Player Handbook which is distributed once at the
beginning of the soccer season with uniforms (April) to all players and parents,
approximately 4300 players.
5. Recognized on signage at site - March - October
6. Recognition and acknowledge at media event, all media.
7. Recognized in the City of Pickering. Service and Leisure Guide, delivered to all Pickering
residence homes and available on line - 2008 Fall addition
Sponsorship Option C: $10,000
I. Advertisement predominately displayed on the Pickering Soccer Club website
(www.pickeringsoccer.ca ) which draws over 8400 hits - Online from March, 1 year.
2. Advertisement displayed on the City of Pickering website (www.cityofpickering.com ) which
draws over 4.500 hits - Online from March to June
3. Recognized in PSC newsletter, both hard copy and electronically. April and August.
4. Your logo proudly displaying in our Player Handbook which is distributed once at the
beginning of the soccer season with uniforms (April) to all players and parents.
approximately 4300 players.
5. Recognized on signage at site - March - October
6. Recognition and acknowledge at media event, all media.
Pickering Soccer Club, 1735 Bayly St. Unit 14, Pickering ON Ll W 307
I"1H,I' ~ '10 REPORT# OES t..lS-ol
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85
PARTNERS in building a healthv COMMUNITY
7. Recognized in the City of Pickering, Service and Leisure Guide, delivered to all Pickering
residence homes and available on line - 2008 Fall addition
8. Recognition on the City of Pickering 24 hour Electronic sign (Liverpool and Hwy 2) - May
and June.
9. Recognition in the News Advertiser, Community Page Ad, audience 25,524 - June
10. Recognition our Annual Picture Day -- draws teams, players, coaches, assistant coaches,
volunteers, board members, parents and siblings - approximately 13, 000 people in
attendance - June 14th
Sponsorship Option D: $25,000 - "StreetFlex" Branding
StreetFlex is an exterior large format banner display. Printed in a bright bold way, to communicate and
market your sponsorship; your logo will be printed on the banners and mounted to the field lights.
This form of marketing is unique and will definitely attract attention and provide promotion that you
deserve. In addition to:
I. Advertisement predominately displayed on the Pickering Soccer Club website
(www.pickeringsoccer.ca ) which draws over 8400 hits - Online from March, I year.
2. Advertisement displayed on the City of Pickering website (www.cityofpickering.com ) which
draws over 4,500 hits - Online from March to June
3. Recognized in PSC newsletter, both hard copy and electronically, April and August.
4. Your logo proudly displaying in our Player Handbook which is distributed once at the
beginning of the soccer season with uniforms (April) to all players and parents,
approximately 4300 players.
5. Recognized on signage at site - March - October
6. Recognition and acknowledge at media event, all media.
7. Recognized in the City of Pickering, Service and Leisure Guide, delivered to all Pickering
residence homes and available on line - 2008 Fall addition
8. Recognition on the City of Pickering 24 hour Electronic sign (Liverpool and Hwy 2) - May
and June.
9. Recognition in the News Advertiser, Community Page Ad, audience 25,524 - June
10. Recognition our Annual Picture Day -- draws teams, players, coaches, assistant coaches,
volunteers, board members, parents and siblings - approximately 13, 000 people in
attendance - June 14th .
Sponsorship Option E: $10,000 for 10 years (duration of the field life) - Field Branding
Every company knows about the importance of branding. We see branding in action every day at our
desks, at lunch, in the car, and often when we don't even realize it. Many branding messages are
extremely subtle, meant to give the consumer a subconscious feeling about the company, and to provide
a consistent consumer experience.
In the soccer community and to the City of Pickering, this field has been a long time coming. By taking
the steps to brand the field with your company's logo, you are in fact, taking your company to the next
level - the level of corporate responsibility.
Pickering Soccer Club, 1735 Bayly St. Unit 14, Pickering ON Ll VV 3G7
I":
J.. .'Cl REPOR1#_Q~.? 4~-o1
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86
PARTNERS in buildin~ a healthv COMMUNITY
In partnership with the Pickering Soccer Club, and the City of Pickering a strong message is sent that
you are "committed to making a positive difference in the lives of the youth and children in your own
community"
This project can allow your company to bring the message home, leaving a lasting imprint.
I. Advertisement predominately displayed on the Pickering Soccer Club website
(www.pickeringsoccer.ca ) which draws over 8400 hits - Online from March, I year.
2. Advertisement displayed on the City of Pickering website (www.cityofpickering.com ) which
draws over 4,500 hits - Online from March to June
3. Recognized in PSC newsletter, both hard copy and electronically, April and August.
4. Your logo proudly displaying in our Player Handbook which is distributed once at the
beginning of the soccer season with uniforms (April) to all players and parents,
approximately 4300 players.
5. Recognition and acknowledge at media event, all media.
6. Recognized in the City of Pickering, Service and Leisure Guide, delivered to all Pickering
residence homes and available on line - 2008 Fall addition
7. Recognition on the City of Pickering 24 hour Electronic sign (Liverpool and Hwy 2) - May
and June.
8. Recognition in the News Advertiser, Community Page Ad, audience 25,524 - June
9. Recognition our Annual Picture Day n draws teams, players, coaches, assistant coaches,
volunteers, board members, parents and siblings - approximately 13, 000 people in
attendance - June 14th
10. Your company Logo boldly displayed in the middle ofthe soccer field for the
duration of the field life - approximately 10 years.
Participation in soccer provides a positive influence and shapes the values of inclusion. Today, this is
not available, accessible or achievable for many children, youth and families in Pickering. Nor is it
achievable without the support and assistance of you.
If you have any questions, please contact me directly at 416 835-6782 or at the club (905) 831-9803.
Thank you.
Shelly Augustin
Business Manager
Pickering Soccer Club
Pickering Soccer Club, 1735 Bayly St. Unit 14, Pickering ON L 1 W 307