HomeMy WebLinkAboutECD 04-25
Report to Council
Report Number: ECD 04-25
Date: May 26, 2025
From: Fiaz Jadoon
Director, Economic Development & Strategic Projects
Subject: Naming Rights Agreement for Pickering’s New Community Centre
File: A-1440-001
Recommendation:
1. That Council approve the acceptance of $1,000,000 from Dorsay Developments Corporation
in exchange for the naming rights of Pickering’s new community centre, (previously called
the Pickering Heritage & Community Centre) to be called Dorsay Community Centre, in
accordance with the naming rights agreement (Attachment 1);
2. That Council approve the naming rights agreement between the City of Pickering and
Dorsay Developments Corporation, set out in Attachment 1, subject to minor revisions
acceptable to the Chief Administrative Officer and City Solicitor;
3. That the Mayor and City Clerk be authorized to execute the naming rights agreement
between the City of Pickering and Dorsay Developments Corporation; and,
4. That the appropriate City of Pickering Officials be authorized to take necessary actions as
indicated in this report.
Executive Summary: The purpose of this report is to seek Council’s approval for the City of
Pickering to enter into a naming rights agreement with Dorsay Developments Corporation
(Dorsay) for the Pickering Heritage & Community Centre to be called Dorsay Community Centre
at $1,000,000 for a period of 15 years.
The Marketing Partnership and Advertising Policy (ADM 150) was approved by Council in
September 2015 (Resolution #80/15). The Policy Objective states that “The Corporation of the
City of Pickering welcomes and encourages marketing partnerships and advertising to assist in
the provision of City programs, services, events, projects and facilities”.
On January 18, 2024, Council authorized staff to pursue naming right revenues for both the
Pickering Heritage & Community Centre (PHCC) and the Seaton Recreation Complex & Library
(SRCL), via Report FIN 01-24 (Resolution #379/24).
On May 14, 2024, the City of Pickering retained Sponsorship Canada Inc. to undertake a facility
assessment and valuation for both the PHCC and SRCL. From a high-level perspective, the scope
of work for Sponsorship Canada was to understand the current industry environment of the City’s
two new facilities (PHCC & SRCL) and assess assets in similar ecosystems.
ECD 04-25 May 26, 2025
Subject: Naming Rights Agreement for Pickering’s New Community Centre Page 2
CORP0227-07/01 revised
The Director, Economic Development & Strategic Projects has been engaged with Dorsay
regarding the potential sponsorship for PHCC, due to their demonstrated interest in becoming part
of the community and exploring opportunities to invest in facility naming rights. As a result of these
conversations, City staff were able to secure this naming right agreement for $1,000,000 for a 15-
year term. As set out in the attached naming rights agreement, Dorsay will be entitled to certain
signage that consists of Dorsay Community Centre on the exterior front facade of the facility,
Dorsay Meeting Room at the exterior entrance of an interior meeting room located on the second
floor of the community centre, and an interior sponsor information sign to be located in a public
area to be agreed upon by both parties.
Relationship to the Pickering Strategic Plan: The recommendations in this report respond to
the Pickering Strategic Plan Corporate Key of Good Governance/Customer Service Excellence;
and Corporate Priorities of Champion Economic Leadership & Innovation; and Advance
Innovation & Responsible Planning to Support a Connected, Well-Serviced Community.
Financial Implications: The sponsorship revenues, paid in equal annual instalments will help
cover the City's annual debt costs for this facility, reducing expenses for Pickering taxpayers. This
is the second significant sponsorship agreement with the City with the first agreement resulting in
the rebranding of the City’s recreation complex to its current name of Chestnut Hill Developments
Recreation Complex.
Dorsay is responsible to pay the City a cash contribution in the amount of $1,000,000.00, plus
applicable HST. The contribution shall be paid by the Sponsor to the City in equal installments of
$66,666.66, plus applicable HST. The first payment is due within thirty days of the agreement
being signed. Subsequent payments are due within thirty days of the beginning of each year of the
Term. The first payment shall be in the amount of $133,333.32, representing the first payment
plus an additional $66,666.66 as security to cover the cost of sign replacement. If the City does
not have to replace the exterior facility sign during the first four years of this agreement, the
security deposit will either be returned to the Sponsor or applied as the Sponsor’s year five
payment.
Discussion: The purpose of this report is to seek Council’s approval for the City to enter into a
naming rights agreement with Dorsay at $1,000,000 for a term of 15 years. The City of Pickering
recognizes and supports sponsorship and naming right opportunities as a revenue generating tool
that offsets costs associated with the construction and operation of City facilities. Naming rights
also play a pivotal role in building stronger relationships and partnerships with key stakeholders in
the community who are either operating a business and employing individuals, or building new
communities in Pickering. For any corporation looking to invest in naming rights within a
community, it elevates brand awareness and allows them to reach a broader demographic.
Following the January 18th, 2024 Council meeting, staff retained subject matter expert
Sponsorship Canada Inc. to assess and provide valuation for both the PHCC and SRCL. With the
valuation provided by Sponsorship Canada Inc., City staff engaged with stakeholders who had
ECD 04-25 May 26, 2025
Subject: Naming Rights Agreement for Pickering’s New Community Centre Page 3
CORP0227-07/01 revised
expressed an interest in the past for naming right opportunities in Pickering. Due to the
construction schedule of PHCC and the requirement to finalize facility signage in a timely manner,
City staff reached out directly to prospective sponsors including Dorsay Development Corporation,
who had previously expressed a strong interest in sponsoring the community centre. Upon
reviewing the location and the features of the facility, Dorsay agreed to secure the naming rights
of PHCC, to be called the Dorsay Community Centre, for a 15-year term.
As set out in the attached naming rights agreement, Dorsay will be entitled to certain signage that
consists of Dorsay Community Centre on the exterior front facade of the facility, Dorsay
Meeting Room at the exterior entrance of an interior meeting room located on the second floor of
the community centre, and an interior sponsor information sign to be located in a public area to be
agreed upon by both parties.
The City is in discussions with Dorsay Development Corporation regarding a cost sharing
agreement for a prominent road sign which will reflect both the Dorsay Community Centre and the
Pickering Museum Village. Any such agreement will be returned to Council for consideration and
approval.
The PHCC, located at 2365 6th Concession Road, is a 44,000 square-foot facility that brings a
community centre, the Pickering Museum Village, and Pickering Public Library into one dynamic
space. The new facility is Pickering’s first zero-carbon building, supporting Pickering’s journey of
becoming one of the most sustainable cities in Canada, and in accordance with the City’s
Corporate Energy Management Plan. The facility includes spaces for culture and recreation
programs, events, exhibits, library services, and facility rentals. The PHCC replaces the aging
Greenwood Community Centre and will serve Pickering’s growing community. Designed by
award-winning architecture firm Hariri Pontarini, the facility will serve as a vibrant community hub
and will be the City’s first new community centre built since George Ashe Library & Community
Centre was constructed in 2001.
Dorsay is a privately-held real estate development and investment firm based in Toronto, with
over 27 years of experience in creating thoughtful, future-oriented communities across the Greater
Toronto Area. Guided by a long-term approach to value creation, the company blends market
opportunity with a strong commitment to community connection, environmental sustainability, and
responsible growth. Over the past two decades, Dorsay has advanced a wide range of real estate
projects through all phases of the development cycle, working collaboratively with multidisciplinary
partners and municipalities to unlock complex sites and deliver well-integrated, high-performing
communities. One such project is located in Northeast Pickering which sets out a vision to build a
complete community with residential and employment neighborhoods.
Attachment:
1. Naming Rights Agreement for the Dorsay Community Centre
ECD 04-25 May 26, 2025
Subject: Naming Rights Agreement for Pickering’s New Community Centre Page 4
CORP0227-07/01 revised
Prepared By: Approved/Endorsed By:
Fiaz Jadoon, Ec.D., CEcD, MPM,
B.COMM Director, Economic Development &
Strategic Projects
FJ:fj
Recommended for the consideration
of Pickering City Council
Marisa Carpino, M.A.
Chief Administrative Officer
Stan Karwowski, MBA, CPA, CMA
Director, Finance & Treasurer
Laura Gibbs MBA, MSc. Director,
Community Services
Cameron Murkar, City Solicitor,
Corporate Services
Original Signed By: Original Signed By:
Original Signed By:
Original Signed By:
Original Signed By:
NAMING RIGHTS AGREEMENT
THIS AGREEMENT made as of this 1st day of XX, 2025.
BETWEEN:
Dorsay Development Corporation
(the "Sponsor")
And
The Corporation of the City of Pickering
(the "City")
WHEREAS the City is constructing a community centre currently known as the Pickering
Heritage & Community Centre located at 2365 6th Concession Road, Pickering (the
"Community Centre") and the City desires to secure sponsorships for various components
of the Community Centre;
AND WHEREAS the Sponsor is agreeable to be the naming sponsor of the “Community
Centre”, as identified on the drawing marked as Schedule B and excluding the components
which are part of the Library, archival, or museum components, in accordance with the terms
and conditions of this Agreement;
AND WHEREAS the Sponsor and the City are entering into this Agreement for the
sponsorship of the Community Centre including by way of exterior and interior naming of the
Community Centre;
NOW THEREFORE in consideration of the promises and other mutual covenants hereinafter
set forth, the parties hereto agree as follows:
Recitals
1.1 The foregoing recitals are true in substance and fact and are incorporated
herein. Term
2.1 The term of this Agreement shall be fifteen (15) years commencing on June 1, 2025
(the "Commencement Date") and expiring on May 30, 2040, unless terminated earlier
pursuant to the terms of this Agreement (the 'Term").
2.2 Upon expiry of this Agreement, the parties will have no further obligation under this
Agreement, except to complete any such promotional activities commenced prior to
the expiration of the Term.
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Attachment 1 to Report ECD 04-25
Sponsorship
3.1 The Sponsor agrees to pay to the City a cash contribution in the amount of
$1,000,000.00, plus applicable H.S.T. (the "Contribution").
3.2 The Contribution shall be paid by the Sponsor to the City in equal annual instalments
of $66,666.66, plus applicable H.S.T. The first payment is due within thirty (30) days of
this agreement being signed. Subsequent payments are due within thirty (30) days of
the beginning of each year of the Term. The first payment shall be in the amount of
$133,333.32, representing the first payment as well as a “security.” In the event the
Sponsor defaults, the security will cover costs incurred by the City requiring the removal
of the Sponsor’s sign. Provided no such removal is required within the first four (4) years
of this agreement, the City will either return the full amount of the security to the Sponsor
or credit the amount toward the Sponsor’s payment obligation for the fifth (5th) year of
the agreement.
3.3 In exchange for the Sponsor agreeing to make the Contribution, the City shall
provide to the Sponsor the benefits set out in Schedule "A" attached hereto,
including, without limitation, the exclusive right to designate and place a name on
the exterior of the Community Centre and the City shall be required to use the
Sponsor's designation exclusively as the name of the Community Centre. The
design, location, and appearance of the signage will be controlled by the City.
Trademark and Logo Use
4.1 Upon the request of the City, the Sponsor will provide its approved name and
logo, and hereby grants to the City a non-exclusive, non-transferable, limited
license to use (without any alterations or modifications thereof) the Sponsor's
name and logo in accordance with the benefits set out in Schedule "A" attached
hereto.
4.2 The City does not obtain any intellectual property rights under this Agreement in
any of the Sponsor’s intellectual property, including, without limitation, any
copyrighted material, link formats, technical specifications or guidelines, and
graphical artwork.
4.3 The City's name and logo are intellectual property owned by the City and may be
used only in strict accordance with this Agreement and applicable City policies. The
use of the City's name or logo in conjunction with any sponsorship activity or
materials provided by the Sponsor requires prior written approval by the City, such
approval not to be unreasonably withheld. Such written approval shall be sought
from the City's Representative set out in Section 12.2. Each of the City and the
Sponsor represents and warrants that it is the sole owner of all legal rights to its
name and logo.
4.4 Neither party shall receive any rights whatsoever from the use of the intellectual
property of the other party, including any rights of trademark, service mark or
copyright. All such rights remain the sole and exclusive property of the registered owner.
Option to Extend
5.1 Provided the Sponsor is not in default of its obligations under this Agreement, the
parties may mutually agree to extend the Term of this Agreement for an additional
fifteen (15) years upon terms and conditions to be agreed upon between the parties
prior to the expiration of the Term. If, prior to the expiration of the Term, the parties
are unable to agree to the terms and conditions of the extension term, then this
Agreement shall terminate upon the expiration of the Term.
5.2 In the event the City and Sponsor do not extend the Term of this Agreement, the City
shall exercise good faith efforts when securing future sponsorships for the Community
Centre when considering the terms of the Agreement and the Contributions.
Compliance with Laws
6.1 This Agreement and the rights and obligations of the parties hereto shall be
subject to, and the parties hereby agree to comply with, all applicable federal and
provincial laws, bylaws, and regulations, in force and as amended from time to
time. The City warrants and represents that the rights granted by the City to the
Sponsor pursuant to this Agreement comply with all applicable federal and
provincial laws, by-laws, and regulations, in force and effect as at the date hereof.
The City will not enact any by-laws which would negate or materially reduce the
benefits or rights provided to the Sponsor in Schedule "A" attached hereto.
Default
7.1 Each of the following events constitutes an event of default enabling the party not in
default (the "Non-Defaulting Party"), subject to Section 7.2 hereof, to terminate this
Agreement pursuant to the terms below:
(a) either party's failure to perform any covenant, condition, or obligation contained
in this Agreement (the "Defaulting Party");
(b) any event or communication arising out of or related to this Agreement,
including, without limitation, disputes covering the performance of the parties'
obligations or the interpretation of the terms and conditions of this Agreement
under the direction or control of the City or the Sponsor (including by their
respective representatives, officers, directors, Council members, employees or
authorized agents), whether or not such event or statement accurately reflects
the views and opinions of said party, that the other party, in its opinion, acting
reasonably, considers immoral or offensive, or which may result in a negative
public perception of such party;
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(c)any breach of any law, by-law or regulation applicable to this Agreement; and
(d)either party becomes insolvent or goes into liquidation or has a receiver
appointed in respect of its assets or is subject to any proceedings under
the Bankruptcy Act and Insolvency Act (Canada), then such party shall be
in breach of this Agreement.
7.2 Except as set out in Section 10.1, any breach of this Agreement that is not remedied
by the Defaulting Party within thirty (30) days after delivery of written notice from the
Non-Defaulting Party entitles the Non-Defaulting Party to terminate this Agreement.
Termination due to Default
8.1 If any default for which written notice is received but not cured within the time stated
in Section 7.2, this Agreement shall, at the option of the Non-Defaulting Party,
terminate without any further notice, effective immediately upon expiration of the
said notice period, and the Defaulting Party shall be fully liable for all costs, losses
and damages incurred by the Non-Defaulting Party, and for all monies owing by the
Defaulting Party under this Agreement.
Indemnification
9.1 Each of the City and the Sponsor shall indemnify and hold harmless the other,
including their respective directors, officers, employees, Council members and
authorized agents, from and against any and all actions losses, damages, claims
(including intellectual property claims), costs and expenses to which the party
being indemnified shall or may become liable by reason of any breach, violation
or non-performance by the party so indemnifying of any covenant, term or
provision of this Agreement.
Assignment
10.1 The Sponsor shall not transfer or assign this Agreement or any interest in this
Agreement, either voluntarily or by operation of laws or otherwise, without the
prior written consent of the City, which consent shall not be unreasonably
withheld or delayed. Any attempted transfer or assignment by the Sponsor
without the prior written consent of the City shall permit the City, at its option, to
immediately terminate this Agreement and the Sponsor shall be fully liable for
anything it owes under this Agreement, and all costs, losses and damages
incurred by the City.
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Partnership
11.1 Nothing in this Agreement creates a relationship of agency, partnership, joint venture,
or the like between the parties, and neither party shall be entitled to, or purport to,
bind or represent the other party. Neither party shall do or allow any act which would
imply apparent authority to act for the other party.
Representatives
12.1 The Sponsor agrees to appoint Agnes Koc (Phone: 416.216.1352, Email:
akoc@dorsay.ca as the Sponsor's Agreement manager (the "Sponsor's
Representative") to liaise with the City on all matters relating to the fulfillment of
the obligations set out in this Agreement.
12.2 The City agrees to appoint Fiaz Jadoon (Phone: 905.420.4660 ext. 2292, Email:
fjadoon@pickering.ca as the City's Agreement manager (the "City's Representative")
to liaise with the Sponsor on all matters relating to the fulfillment of the obligations
set out in this Agreement.
Notices
13.1 Any notice required or permitted to be given hereunder shall be in writing and may
be given by serving personally or mailing same by registered mail, postage
prepaid, return receipt requested, or by sending same by email or other similar
form of communication to the following:
Email:
and to the City at:
Name: The Corporation of the City of Pickering
Attention: Fiaz Jadoon
Address: One The Esplanade, Pickering, ON L1V 6K7 Title: Director, Economic
Development & Strategic Projects
Phone: 905.420.4660 ext. 2292
Fax: 905.420.6064
Email: fjadoon@pickering.ca
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!
To the Sponsor at:
Name:
Attention:
Address:
and such notice shall be sufficiently given if addressed to the party's address as set
out above.
Insurance
14.1 The City, at its sole cost and expense, shall purchase and keep in full force and
effect during the Term, comprehensive general liability insurance pertaining to the
City and the Sponsor’s liability to others in respect of injury, death or damage to
p roperty, occurring at the Dorsay Community Centre with coverage for any one
occurrence or claim of not less than $10,000,000.00. The Sponsor shall be added
to this policy as an additional insured.
Further Acts
15.1 The parties hereto agree for themselves and their successors and assigns to execute
any further documents and do such further acts as may be necessary or desirable to
carry out the intent of this Agreement.
Governing Law
16.1 This Agreement shall be governed by, subject to and interpreted in accordance with
the laws of the Province of Ontario and the Federal laws of Canada applicable
therein and the parties hereto attorn exclusively to the jurisdiction of the courts of the
Province of Ontario.
Entire Agreement and Modifications
17.1 This Agreement contains the entire Agreement between the parties hereto in reference
to the subject matter hereof and no representation, inducement, promise or
agreement, oral or otherwise, not embodied herein, shall be of any force or effect.
This Agreement supersedes any and all prior agreements, negotiations,
correspondence, undertakings, promises, covenants, arrangements, communications,
representations, and warranties, whether oral or written, of any party to this
Agreement. No change, modification or alteration of this Agreement shall be valid
unless it is in writing and signed by all the parties hereto. Schedule "A" attached to
this Agreement forms part of this Agreement.
Binding Effect
18.1 This Agreement shall enure to the benefit of and being binding upon the City and the
Sponsor and their respective successors and permitted assigns.
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Waiver
19.1 The failure of any party to exercise any right, power or option or to enforce any
remedy or to insist upon the strict compliance with the terms, conditions and
covenants under this Agreement shall not constitute a waiver of the terms,
conditions and covenants herein with respect to that or any other or subsequent
breach thereof nor a waiver by that party any time thereafter to require strict
compliance with all terms, conditions and covenants hereof, including the terms,
conditions and covenants with respect to which the party has failed to exercise
such right, power or option. Nothing shall be construed or have the effect of a
waiver except an instrument in writing signed by a duly authorized officer of the
applicable party which expressly waives a right, power or option under this
Agreement.
General
20.1 Should any provision or provisions of this Agreement be illegal or not
enforceable, it or they shall be considered separate and severable from this
Agreement and its remaining provisions shall remain in force and be binding upon
the parties hereto as though the said provision or provisions had never been
included; provided that if the provision of this Agreement requiring the City to
provide to the Sponsor the benefits set out in Schedule "A" attached hereto,
including, without limitation, the exclusive right to designate the name of the
Community Centre is illegal or deemed to be not enforceable, then the provisions of
this Agreement requiring the Sponsor to make the
Contribution shall also be deemed to be unenforceable.
20.2 The headings in this Agreement have, been inserted as a matter of convenience
and for reference only and in no way define, limit or enlarge the scope of
meaning of this Agreement nor any of the provisions hereof.
20.3 This Agreement and any information or documents that are provided hereunder
may be released pursuant to the provisions of the Municipal Freedom of
Information and Protection of Privacy Act, R.S.O. 1990, c.M.56, as amended.
This acknowledgement shall not be construed as a waiver of any right to object to
the release of this Agreement or of any information or documents.
20.4 The Schedules to this Agreement form part of this Agreement.
20.5 Nothing in this Agreement restricts the use of temporary signs to promote or
advertise specific events, or the sponsors of specific events, which may be
taking place at the Community Centre Complex.
(Balance of this page intentionally left blank.)
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IN WITNESS WHEREOF the parties have executed this Agreement effective as of the
date noted herein.
DATED this day of xxxxx, 2025
SIGNED, SEALED and DELIVERED:
The Corporation of the City of Pickering
Name:
Title:
I/We have the authority to bind the Corporation.
Dorsay Development Corporation
Name:
Title:
I/We have the authority to bind the Corporation.
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Schedule "A"
Benefits
1. Naming Rights
(1) During the Term of this Agreement, the City grants the Sponsor the
exclusive licence to name the Community Centre pursuant to the terms
hereunder. As of the Commencement Date, the official name of the
“Community Centre” will be the "DORSAY COMMUNITY CENTRE” (the
"Name"). The Sponsor will be entitled to have certain signage or other forms
of exposure of the Community Centre, provided such signage shall
substantially consist of the Name. The appearance and location of all signage,
including colours, shall be approved by the City. The signage shall consist of
the following:
(a) An exterior sign located on the Community Centre in a prominent
location at the main front entrance naming and identifying the building;
and
(b) An interior sponsor information sign to be located in a public area to be
agreed upon by both parties.
(c) An interior sign located on the exterior of the Boardroom, with the
official name of this room to be the “DORSAY MEETING ROOM”
(d) Due to the City’s own standards regarding advertising, the City must
review and approve all signs and materials that will be displayed by the
Sponsor across the facility.
Nothing herein shall prevent the City from accepting or acknowledging contributions
from other sponsors relating to the Community Centre or activities occurring in the
Community Centre by erecting plaques or signage, provided that such
acknowledgements are of a size and format that do not detract from the prominence of
the Name of the Community Centre.
(2) No signage acknowledging contributions from other sponsors relating to the
Community Centre shall be placed at the entrance to the Community Centre.
The “entrance” is understood to be that area identified and labelled as
"Entrance” on the drawing attached hereto marked as Schedule B and excludes
the lobby area.
(3) The name and logo of the City of Pickering, the Pickering Museum Village and
the Pickering Public Library, which operate services in the Community Centre
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will be included in some site promotions and signage for the Dorsay
Community Centre.
Furthermore, nothing herein shall prevent the City from entering into any arrangements
or agreements with other parties whereby such parties would financially compensate
the City for the right to advertise or promote their company, business, or products by
signage or other means on the condition that any such signage will not distract from the
prominence of the name of the “Community Centre”.
(4) In the event the Sponsor changes or causes a change of the Name or logo, the
Sponsor agrees to pay all costs and expenses associated therewith, including,
without limitation, the costs and expense of:
(a) removing, destroying and/or discharging signage reflecting the
prior Name and logo;
(b) preparing, producing, replacing, mounting and installing new or altered
signage to reflect the name and logo change with the City’s approval of
the design, production and installation;
(c) preparing, producing, replacing and distributing merchandise, equipment,
print materials, and Branding and Collateral Materials reflecting the Name
and logo change.
2. Branding and Collateral Materials
(1) In connection with the naming rights of the Community Centre granted to
the Sponsor hereunder, the City agrees to support the brand exposure of
the Sponsor during the Term through the following branding channels (the
"Branding and Collateral Materials"):
(a) Website and Digital Media: As of the Commencement Date, the City
will cause the Community Centre web page to contain information
relating to the Sponsor. The City will maintain and have control of
said web pages and content.
(b) Public Service Announcements: The City agrees to make
reasonable efforts to identify the complete Name in all written and oral
references to the Community Centre with respect to any public service
announcements, including, without limitation, all official documents,
press releases and other public announcements.
(2) The City will be responsible for the costs and expenses associated with the
initial design, production and purchase of Branding and Collateral Materials
reflecting the implementation of the Name for regular operations. Any Branding
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or Collateral materials that are requested by the sponsor will be at the sponsor’s
cost.
(3)This section does not include the Library or Museum’s website or materials.
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