HomeMy WebLinkAboutCAO 04-23 Report to
Executive Committee
Report Number: CAO 04-23
Date: June 5, 2023
From: Marisa Carpino
Chief Administrative Officer
Subject: Draft City Property Naming Procedure (ADM 110-006)
- Amendments to the Facility & Park Naming Procedure (ADM 110-006)
- File: A-1440
Recommendation:
1. That Report CAO 04-23 regarding amendments to the Facility & Park Naming Procedure
(ADM 110-006) be received;
2. That Council endorse the draft City Property Naming Procedure (ADM 110-006), as set
out in Attachment 1, subject to minor revisions acceptable by the Chief Administrative
Officer; and
3. That the appropriate City of Pickering officials be authorized to take the necessary
actions as indicated in this report.
Executive Summary: In accordance with Resolution #977/22, City staff have amended
the Facility & Park Naming Procedure (ADM 110-006) to replace “and” with “and/or” in Section
02.06 and are presenting the revised Procedure to meet the Council direction to bring it back
by Q2 2023.
During the process of making this amendment, City staff took the opportunity to review the
Procedure in its entirety and are recommending key amendments that modernize the
Procedure (enacted in 2015), renames the Procedure and reflects municipal best practices.
The purpose of this report is to seek Council’s approval of the amended City Property Naming
Procedure (ADM 110-006), as set out in Attachment 1 of this report.
Financial Implications: Financial implications associated with this Report will consist of the
associated costs to fabricate and install signage for approved names on City Property; postage
costs to circulate public notices (within a specific radius) to solicit feedback on recommended
names; and, staff time to administer the processes outlined in the Procedure.
Discussion: At the Council Meeting of September 20, 2022, a motion in recognition of
former Mayor Ryan’s impending retirement from Office was moved by Councillor Pickles,
Regional Councillor, Ward 3, seconded by Councillor Ashe, Regional Councillor, Ward 1, and
subsequently carried by Members of Council (through Resolution #977/22).
CAO 04-23 June 5, 2023
Subject: Draft City Property Naming Procedure, ADM 110-006 Page 2
More specifically, the Council approved motion directed staff to:
i. Bring back to Council in Q2 2023 an amendment to the Facility & Park Naming
Procedure (ADM 110 006) that replaces “and” with “and/or” in Section 02.06;
ii. Notwithstanding the Facility & Park Naming Procedure, that Seaton Neighbourhood
Park (Seaton P 123), anticipated to be constructed by the end of 2023 on the south side
of Alexander Knox Road, west of Brock Road and east of Mulberry Lane, be officially
named in honour of Dave Ryan; and
iii. That appropriate City of Pickering officials be given the authority to give effect thereto
under the direction of the Chief Administrative Officer.
As a result, City staff amended the Facility & Park Naming Procedure (Attachment 2) as
directed by Council Resolution #977/22. While doing so, City staff initiated a review of the
entire procedure to clarify and streamline the process and incorporate municipal best
practices.
Notable amendments to Procedure ADM 110-006 include the following:
Procedure Title:
a. The title of the Procedure has been changed from Facility & Park Naming to City
Property Naming to reflect the broad range of properties eligible for naming under this
Procedure.
Definitions (Section 1):
b. Definition of City Property was broadened to include “structures within parks” such as
bridges, pavilions, gazebos, splash pads, outdoor rinks and off leash areas (Section
01.01). Assets excluded from the definition City Property now include “stormwater
management ponds” (Section 01.02).
Procedures (Section 2):
This section was updated to reflect the preferred categories of names for City Property,
prioritized by the City, which includes “Geographical based names” and “Historical based
names” (Section 02.01).
c. Consistent with current practice, this section clearly outlines that City staff may name
parks, open spaces and trails and shall not be required to prepare a Report to Council if
naming of City Property complies with this section of the Procedure (Section 02.02).
d. Details regarding the manner in which names are submitted or selected were removed
from this section and added to Section 3 and Section 5 of the amended Procedure, for
greater clarity.
Naming Process for New and Unnamed City Property (Section 3):
This section outlines the process for residents and Members of Council who propose names of
new and unnamed City Property which is generally consistent with the original Procedure
except for the following:
CAO 04-23 June 5, 2023
Subject: Draft City Property Naming Procedure, ADM 110-006 Page 3
e. This section was amended to include “unnamed” City Property which was not identified
in the original Procedure (Section 03.01.01).
f. This section was amended to clearly identify that the naming of new City Property is to
occur prior to the completion of the construction phase (Section 03.01.01).
g. This section was amended to identify the criteria by which a person’s name or the name
of a group of people will be considered (Section 03.01.04). This information was not
identified in the original Procedure and is meant to guide applicants as they prepare
their submission.
h. This section was amended to require the consent of individuals and/or party
representatives for the naming of City Property (Section 03.01.05 & 03.01.06). This was
not a condition required in the original Procedure.
i. This section was amended to include a requirement that Indigenous communities be
consulted when the proposed name is of an Indigenous language or recognizes an
Indigenous individual, organization, event or concept (Section 03.01.07). This condition
was not contemplated in the original Procedure.
j. This section was amended to include a statement that, if no submissions for new or
unnamed City Property is received, City staff will identify a name consistent with the
principles of the Procedure and confer with Mayor and Members of Council to
recommend a name of the City Property (Section 03.02.07). This clause sets out a
process by which City staff can initiate the naming of City Property, in the absence of
submissions, but in consultation with Council. This clause excludes the naming of
Parks, Open Spaces and Trails which falls under Section 02.02.
k. This section was amended to include a statement that, since the intent of naming a City
Property after a person or group of persons is meant to be a permanent recognition,
staff will determine if a Sponsorship or Naming Rights opportunity exists before
considering such names (Section 03.02.08). This clause enables staff to determine if a
certain City Property should first be considered for Sponsorship or Naming Rights
opportunities, before being considered for Naming under this Procedure.
Renaming a City Property (Section 4):
This section outlines the very limited conditions by which City Property can be renamed which
is generally consistent with the original Procedure except for the following:
l. This section was amended to include a condition that the renaming of City Property
cannot be considered when the City Property is currently within a term of a naming
rights or sponsorship agreement (Section 04.03). This new clause recognizes the
Marketing Partnership and Sponsorship Policy (ADM 150), enacted in July 2015.
CAO 04-23 June 5, 2023
Subject: Draft City Property Naming Procedure, ADM 110-006 Page 4
m.This section was amended to identify a circulation radius of 120 metres to notify all
residents and ratepayer associations of a proposed name change (Section 04.05 c).
The original Procedure did not identify a circulation radius.
Naming Criteria (Section 5):
This section is new and identifies the names that are eligible and ineligible from consideration
under the Procedure.
n.This section includes the naming criteria for proposed names (as per section 05.01)
which was formerly listed in section 2 of the original Procedure. This change is meant to
clearly set out the naming criteria – by separating it from the “Procedures” section in the
original Procedure.
o.Consistent with municipal best practices, this section identifies names for City Property
that are excluded from consideration (Section 05.02). These exclusions were not
identified in the original Procedure and better guide the applicant and staff.
p.As directed by Council via Resolution #977/22, Section 05.03 was amended to replace
“and” with “and/or”.
q.This section states that applications for memorials should be directed to the City’s
Commemorative Bench and Tree Program (Section 05.05). This instructional clause
was silent in the original Procedure and is meant to assist applicants and staff.
r.This section now states that, when a City Property is named after an individual, a
plaque/signage describing the significance of an individual may be installed at the City
Property, as the City’s expense (Section 05.06). This clause was silent in the original
Procedure and is meant to guide staff’s efforts in these instances.
Attachments:
1.Draft City Property Naming Procedure (ADM 110-006), June 2023 (clean updated
version)
2.Facility & Park Naming Procedure (ADM 110-006), May 2015 (track changes version)
Prepared By:
Marisa Carpino
Chief Administrative Officer
:mc
Original Signed By:
CAO 04-23 June 5, 2023
Subject: Draft City Property Naming Procedure, ADM 110-006 Page 5
Recommended for the consideration
of Pickering City Council
Marisa Carpino, M.A.
Chief Administrative Officer
Original Signed By:
Procedure
Procedure Title: City Property Naming Procedure Number
ADM 110-006
Reference
Corporate Protocols Policy ADM
110
Date Originated (m/d/y)
May 2015
Date Revised (m/d/y)
June 2023
Pages
6
Approval: Chief Administrative Officer Point of Contact
City Clerk
Procedure Objective
This procedure establishes the process and criteria for naming or renaming properties owned by
The Corporation of the City of Pickering (City), including methods by which the public may
provide suggestions and comments. This procedure does not deal with street naming (ADM
220)or sponsorship of facilities and rooms (ADM 150).
Index
01 Definitions
02 Procedures
03 Naming Process for New and Unnamed City Property
04 Re-Naming a City Property
05 Naming Criteria
01 Definitions
01.01 For the purposes of this procedure, “City Property” refers to all properties
owned by the City including:
a)Parks, parkland and open spaces;
b)Structures within a park (i.e., bridges, pavilions, gazebos, splash pads,
outdoor ice rinks, off leash area);
c) Community centres, arenas, and other specialty buildings and rooms;
d)Multi-use trails;
e)Indoor recreation fields and courts;
f)Outdoor recreation fields and courts;
g)Libraries; and
Attachment #1 to CAO 24-23
City Property Naming Page 2 of 6
ADM 110-006
h)Community gardens.
01.02 This procedure does not apply to:
a)Valley lands not adjacent to parkland and open spaces;
b)Fire stations;
c) Stormwater management ponds;
d)Works yards; and
e)Other properties owned by the City that do not allow for use by the
community.
02 Procedures
02.01 City Property is named after the neighbourhood, community or street in which it
is located or the unique geographical or historical characteristic of the
community. The naming of City Property must respect the community where it
is located and be a name that is sustainable as communities grow and change.
a) Geographical based names should be clear, descriptive and give a sense of
place. They may include:
i.The name of the street or adjacent street where the property resides.
ii.The neighbourhood, community or subdivision which the property
serves.
iii.A noteworthy physical, environmental, topographical, ecological or
scenic characteristic.
iv.Proximity to a recognizable City Property or area.
b)Historical based names would be appropriate for properties where there is a
common, recognizable connection between the City Property and the
historic object/event. They should reference:
i.A local, provincial or national historical/heritage object or event.
ii.A long standing and commonly used name associated with the City
Property.
02.02 City staff may name parks, open spaces and trails and shall not be required to
prepare a Report to Council if the naming of the City Property complies with
Section 02.01 of the Policy.
03 Naming Process for New or Unnamed City Property
03.01 Submission Process
03.01.01 A Pickering resident may propose a name for an unnamed City Property or a
new City Property, prior to the completion of the construction phase, by written
submission to the Clerk’s Office or by a Notice of Motion from a Member of
Council with the following information:
City Property Naming Page 3 of 6
ADM 110-006
a)name suggested;
b)rationale; and
c)civic/community, heritage/historical, geographic and/or cultural relevance.
03.01.02 Written submissions and/or an approved Notice of Motion will be directed to the
City Clerk to be processed.
03.01.03 Suggestions for names in honour of individuals must be accompanied by a
written biography of the individual, including a description of the individual’s
contribution to the City or the City Property, and an explanation of why the
honour should be given.
03.01.04 Where a person’s name or a group of people are being considered, it shall be
limited to persons who have:
a)Made a significant contribution to the municipality, or to a group or
association within the community, improving the lives of Pickering
residents (well documented and broadly acknowledged within the
community);
b)Have a historical connection to the site (i.e. previous land owner);
c)Contributed to the conveyance of lands or building and/or its subsequent
development or renovation (beyond legislative requirements);
d)Demonstrated excellence, courage or exceptional service to the citizens
of the City of Pickering, Province of Ontario, Canada or the world;
e)Promoted Pickering to the world; and
f)Demonstrated themselves to be a recognized national or international
figure and broadly acknowledged to have high standing.
03.01.05 In the case of a person’s name, the consent of the individual, or if deceased,
their next of kin (if the person is not a national or international public figure) is
required.
03.01.06 Naming a City Property on behalf of an event or organization requires the
written consent of the named party or party’s representative.
03.01.07 Proposed names of an Indigenous language or recognizing an Indigenous
individual, organization, event or concept will require consultation with
Indigenous communities.
03.02 Selection Process
03.02.01 Staff from the respective Department(s) will receive and review all names
submitted by the community and/or by a Notice of Motion.
03.02.02 The evaluation of all qualified submissions will include the following:
a) research and confirm civic/community, heritage/historical, geographic
and/or cultural relevance;
City Property Naming Page 4 of 6
ADM 110-006
b)review by internal staff to consider the merits of the submission and to
ensure compliance with the procedure; and
c)contact with those who submitted names, if more information is required.
03.02.03 After consultation with the respective Ward Councillors and the Mayor, and
consistent with the procedure, Department staff will recommend to Council one
name and up to two alternatives.
03.02.04 Council may require staff to solicit public comment through appropriate media
or a public consultation meeting.
03.02.05 Department staff will provide a Report to Council to summarize public
comments. Council will consider both staff recommendations and the public
comments (as applicable) and decide to approve either one of the names or
propose an alternate.
03.02.06 When a name has been finalized through Council approval, then it will be
referred to the appropriate Department(s) for implementation.
03.02.07 If no submissions are received, staff will identify a name consistent with the
principles in this procedure and confer with Mayor and Members of Council to
recommend a name of the City Property.
03.02.08 Since the intent of naming a City Property after a person or group of persons is
meant to be a permanent recognition, staff will determine if a sponsorship or
naming rights opportunity exists before considering such names.
04 Re-Naming a City Property
04.01 Generally, changing the name of an existing City Property will not be
considered.
04.02 Renaming existing City Property will only proceed if the Regional or Ward
Councillor representing the area of the City Property brings a Notice of Motion
forward for Council approval.
04.03 The renaming of a City Property cannot be considered when that City Property
is currently within a term of a naming rights or sponsorship Agreement (ADM
150).
04.04 When a Notice of Motion for the renaming of a City Property is brought forward
by a Member of Council, the City Clerk will provide an Interested Party Sheet
for residents to sign for notification of any additional information regarding the
renaming of the City Property.
04.05 All Notices of Motion approved by Council for the renaming of a City Property
will be evaluated by City staff (from the respective Departments) as follows:
City Property Naming Page 5 of 6
ADM 110-006
a)research and confirm civic/community, heritage/historical, geographic
and/or cultural relevance;
b)The cost, borne by the City, and impact of changing existing signage and
rebuilding community recognition will be considered before City Property is
to be renamed;
c) notify all residents and ratepayer associations within a 120 metre radius of
the City Property of the proposed name change, by placing a notice in the
Community Page of the newspaper, a notice on the City’s website, a notice
at the City Property where the name change is being suggested, by
notifying all residents that sign the interested party sheet or any other
notification method deemed appropriate;
d)the public will have 30 days to comment on the proposed name change;
e)the City Clerk will receive all comments/submissions provided by the public,
and direct them to the appropriate department for consideration and a
recommendation report to Council; and
f)once the research and public comments have been completed, City staff
from the respective Department(s) will report back to Council with their
recommendations and Council may accept the recommended name
change, decline the name change, or refer to the community for further
comment through the appropriate media or a public meeting.
05.Naming Criteria
05.01 Proposed names for any City Property shall conform to one or more of the
guidelines below:
a)have a direct relationship with the City Property;
b)reflect the location of the City Property;
c)reflect the unique geographical or physical characteristic of the City
Property;
d)recognize the historical and cultural significance or theme of the area;
e)reflect unique characteristics of the site;
f)portray a positive image of the City;
g)recognize the contributions of organizations to a particular City Property
such as partnership with or without financial contributions;
h)honour the significant contribution of an individual to the community; or
i)other selection criteria as deemed appropriate by the Council of the City
of Pickering.
05.02 Under this procedure, names of City Property excluded from consideration
include those that:
a)Duplicate another named City Property or would be ambiguous, overly
similar to other property names or would otherwise cause confusion;
b)Detracts from the image of the City of Pickering;
c)Represent tobacco or alcohol companies, products or brands;
City Property Naming Page 6 of 6
ADM 110-006
d)Represents a commercial organization or entity (which instead can be
considered under the City’s Marketing Partnership or Naming Rights
Policy, ADM 150);
e)Indicate political affiliation;
f)Are considered or perceived to be discriminatory, derogatory or
offensive according to race, gender, ethnicity, sexual orientation, religion
or similar factors;
g)Result in inappropriate abbreviations or acronyms; and
h)Place the City in conflict with any agreements established in the
acquisition or management of the City Property or under an existing
naming rights or sponsorship agreement (ADM 150).
05.03 City Property may not be named in honour of an elected official, unless it is in a
memorial capacity and/or the official has served the City as an elected official
for a minimum of 20 years.
05.04 City Property may not be named in honour of a current or former City
employee.
05.05 The naming of City Property is not intended to commemorate an individual’s
death (i.e., a memorial). Applications for memorials should be directed to the
City’s Commemorative Bench and Tree Program.
05.06 When a City Property is named after an individual, a plaque/signage describing
the significance of the individual may be installed at the site at the City’s
expense.
City Procedure
Procedure Title: Facility & ParkCity Property Naming Procedure Number
ADM 110-006
Reference
Corporate Protocols Policy ADM
110
Date Originated (m/d/y)
May 2015
Date Revised (m/d/y)
June 2023
Pages
46
Approval: Chief Administrative Officer Point of Contact: City Clerk
Procedure Objective
This procedure establishes the process and criteria for naming or renaming properties or
facilities owned by The Corporation of the City of Pickering (City), including methods by which
the public may provide suggestions and comments. This procedure does not deal with street
naming (ADM 220) or sponsorship of facilities and rooms (ADM 150).
Index
01 Definitions
02 Procedures
03 Naming Process for New Facilitiesand Unnamed City Property
04 Re-Naming a FacilityCity Property
0405 Naming Criteria
01 Definitions
01.01 For the purposes of this procedure, “facilityCity Property” refers to all properties
and facilities owned by The Corporation of the City of Pickering including:
a)Parks, parkland and open spaces;
a)b) Structures within a park (i.e., bridges, pavilions, gazebos, splash pads,
outdoor ice rinks, off leash area);
b)c) community Community centres, arenas, and other specialty buildings and
rooms;
c)d) multiMulti-use trails;
e)iIndoor and outdoor recreation fields and courts;
d)f) Outdoor recreation fields and courts;
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ADM 110-006
e)g) lLibraries; and
f) community Community gardens.; and
g)h) stormwater management ponds.
Facilities that are not included areThis procedure does not apply to:
01.02
a) valley Valley lands not adjacent to parkland and open spaces;
b) Ffire stations;
b)c) Stormwater management ponds;
c)d) Wworks yards; and
d)e) other Other properties owned by the City of Pickering that do not allow for
use by the community.
02 Procedures
02.01 City Property is of Pickering “facilities” are named after the neighbourhood,
/community or street they in which it isare located inor the unique geographical or
historical characteristic of the community. The naming of a facilityCity Property must
respect the community where it is located and be a name that is sustainable as
communities grow and change.
a) Geographical based names should be clear, descriptive and give a
sense of place. They may include:
i. The name of the street or adjacent street where the property
resides.
ii. The neighbourhood, community or subdivision which the property
serves.
iii. A noteworthy physical, environmental, topographical, ecological
or scenic characteristic.
iv. Proximity to a recognizable City Property or area.
b) Historical based names would be appropriate for properties where there
is a common, recognizable connection between the City Property and
the historic object/event. They should reference:
i. A local, provincial or national historical/heritage object or event.
02.01ii. A long standing and commonly used name associated with the
City Property
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ADM 110-006
02.02 City staff may name parks, open spaces and trails and shall not be required to
prepare a Report to Council if the naming of the City Property complies with Section
02.01 of the Policy.
03 Naming Process for New or Unnamed City Property
03.01 Submission Process
03.01.01 A Pickering resident may propose a name for an unnamed City Property or a
new City Property, prior to the completion of the construction phase, by written
submission to the Clerk’s Office or by a Notice of Motion from a Member of
Council with the following information:
02.02 Anyone may propose a name for a “facility” by written submission to the Clerk’s
Office by a resident or by a Notice of Motion from a Member of Council with the
following information:
a) name suggested;
b) rationale; and
c) civic/community, heritage/historical, /geographic and/or/ cultural
aspectsrelevance.
03.01.02 Written submissions and/or an approved Notice of Motion will be directed to the
City Clerk to be processed.
03.01.03 All sSuggestions for ed names will be considered, unless the name duplicates
another existing name, will cause confusion due to similarity to another existing
name, or is meaningful only to a limited number of peoplein honour of
individuals must be accompanied by a. written biography of the individual,
including a description of the individual’s contribution to the City or the City
Property, and an explanation of why the honour should be given.
02.0303.01.04 Where a person’s name or a group of people are being considered, it shall be
limited to persons who have:
02.04 Preference is given to names which:
a) Made a significant contribution to the municipality, or to a group or
association within the community, improving the lives of Pickering
residents (well documented and broadly acknowledged within the
community);
b) Have a historical connection to the site (i.e. previous land owner);
c) Contributed to the conveyance of lands or building and/or its subsequent
development or renovation (beyond legislative requirements);
d) Demonstrated excellence, courage or exceptional service to the citizens of
the City of Pickering, Province of Ontario, Canada or the world;
e) Promoted Pickering to the world; and
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a) Demonstrated themselves to be a recognized national or international
figure and broadly acknowledged to have high standinghave a direct
relationship with the facility;
b) reflect the location of the facility;
c) recognize the historical and cultural significance of the area;
d) reflect unique characteristics of the site;
e) are in keeping with a specific theme;
f) recognize the contributions of organizations to a particular facility such as
partnership with or without financial contributions;
g) honour the significant contribution of an individual to the community; and
f) other selection criteria as deemed appropriate by the Council of the City of
Pickering.
03.01.05 In the case of a person’s name, the consent of the individual, or if deceased,
their next of kin (if the person is not a national or international public figure) is
required.
03.01.06 Naming a City Property on behalf of an event or organization requires the
written consent of the named party or party’s representative.
03.01.07 Proposed names of an Indigenous language or recognizing an Indigenous
individual, organization, event or concept will require consultation with
Indigenous communities.
h)03.02 Selection Process
03.02.01 Suggestions for names in honour of individuals must be accompanied by a
written biography of the individual, including a description of the individual’s
contribution to the City of Pickering or the facility, and an explanation of why
the honour should be given. Staff from the respective Department(s) will
receive and review all names submitted by the community and/or by a Notice
of Motion.
03.02.02 The evaluation of all qualified submissions will include the following:
a) research and confirm civic/community, heritage/historical, geographic
and/or cultural relevance;
b) review by internal staff to consider the merits of the submission and to
ensure compliance with the procedure; and
c) contact with those who submitted names, if more information is required.
3.02.03 After consultation with the respective Ward Councillors and the Mayor, and
consistent with the procedure, Department staff will recommend to Council
one name and up to two alternatives.
3.02.04 Council may require staff to solicit public comment through appropriate media
or a public consultation meeting.
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ADM 110-006
3.02.05 Department staff will provide a Report to Council to summarize public
comments. Council will consider both staff recommendations and the public
comments (as applicable) and decide to approve either one of the names or
propose an alternate.
03.02.06 When a name has been finalized through Council approval, then it will be
referred to the appropriate Department(s) for implementation.
03.02.07 If no submissions are received, staff will identify a name consistent with the
principles in this procedure and confer with Mayor and Members of Council to
recommend a name of the City Property.
03.02.08 Since the intent of naming a City Property after a person or group of persons
is meant to be a permanent recognition, staff will determine if a sponsorship
or naming rights opportunity exists before considering such names.
02.05
02.06 Facilities may not be named in honour of an elected official, unless it is in a
memorial capacity and the official has served the City as an elected official for a
minimum of 20 years.
02.07 Facilities may not be named in honour of a current or former City of Pickering
employee.
03 Naming Process for New Facilities
03.01 Submissions for the naming of a new facility by the public or by Notice of
Motion, should begin prior to construction/completion of the facility through the
following process:
a) Written submissions and/or an approved Notice of Motion will be directed to
the City Clerk to be processed.
b) All submissions will be evaluated as follows:
i) contact those who submitted names if more information is required;
ii) research heritage/historical/community relevance;
iii) confirm historical relevancy with City staff;
iv) use selection criteria to review each name submitted; and
v) reviewed by internal staff based on the nature of the project.
03.02 If no submissions are received, staff will initiate and search using the naming
checklist and confer with Mayor and Members of Council to recommend a
name.
03.03 If a submission is received, staff will receive and review all names submitted by
the community and/or by a Notice of Motion, and after consultation with the
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respective Ward Councillors and the Mayor, recommend to Council one name
and up to two alternatives.
03.04 Council may require staff to solicit public comment through appropriate media
or a public consultation meeting.
03.05 Staff will provide a report to Council to summarize public comments. Council
will consider both staff recommendations and the public comments and decide
to approve either one of the names or propose an alternate.
03.06 When a name has been finalized through Council approval, then it will be
referred to the appropriate department for implementation.
04 Re-Naming a FacilityCity Property
04.01 Generally, changing the name of an existing facility City Property will not be
considered.
04.0104.02 Renaming existing City Property will only proceed if the Regional or
Ward Councillor within representing the area of the facility City Property brings a
Notice of Motion forward for Council approval.
04.0204.03 The renaming of a facility City Property cannot be considered when that
facility City Property is currently within a term of a naming rights or sponsorship
agreementagreement (ADM 150).
04.0304.04 When a Notice of Motion for the renaming of a City facility Property is
brought forward by a Member of Council, the City Clerk will provide an Interested
Party Sheet for residents to sign for notification of any additional information
regarding the renaming of the facilityCity Property.
04.0404.05 All Notices of Motion approved by Council for the renaming of a City
facility Property will be evaluated by City staff (from the respective Departments) as
follows:
a) research and confirm civic/community, heritage/historical, geographic and
or /communitycultural relevance;
b) the cost, borne by the City, and impact of changing existing signage and
rebuilding community recognition will be considered before City Property is
to be renamed;
b)c) notify all residents and ratepayer associations within a 120 metre radius of
service area of the facilitythe City Property of the proposed name change,
by placing a notice in the Community Page of the newspaper, a notice on
the City’s website, a notice at the Facility City Property where the name
change is being suggested, by notifying all residents that sign the
interested party sheet or any other notification method deemed appropriate;
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ADM 110-006
c)d) the Community public will have 30 days to comment on the proposed name
change;
d)e) the City Clerk will receive all comments/submissions provided by the
communitypublic, and direct them to the appropriate department for
consideration and a recommendation report to Council; and
f) once the research and community public comments have been completed,
City sStaff from the respective Department(s) will report back to Council
with their recommendations and Council may accept the recommended
name change, decline the name change, or refer to the community for
further comment through the appropriate media or a public meeting.
05 Naming Criteria
05.01 Proposed names for any City Property shall conform to one or more of the
guidelines below:
a) have a direct relationship with the City Property;
b) reflect the location of the City Property;
c) reflect the unique geographical or physical characteristic of the City
Property;
d) recognize the historical and cultural significance or theme of the area;
e) reflect unique characteristics of the site;
f) portray a positive image of the City;
g) recognize the contributions of organizations to a particular City Property
such as partnership with or without financial contributions;
h) honour the significant contribution of an individual to the community; or
i) other selection criteria as deemed appropriate by the Council of the City
of Pickering.
05.02 Under this procedure, names of City Property excluded from consideration
include those that:
a) Duplicate another named City Property or would be ambiguous, overly
similar to other property names or would otherwise cause confusion;
b) Detracts from the image of the City of Pickering;
c) Represent tobacco or alcohol companies, products or brands;
d) Represents a commercial organization or entity (which instead can be
considered under the City’s Marketing Partnership or Naming Rights
Policy, ADM 150);
e) Indicate political affiliation;
f) Are considered or perceived to be discriminatory, derogatory or
offensive according to race, gender, ethnicity, sexual orientation, religion
or similar factors;
g) Result in inappropriate abbreviations or acronyms; and
Formatted: Indent: Hanging: 0.5", Numbered + Level: 1 +
Numbering Style: a, b, c, … + Start at: 1 + Alignment: Left +
Aligned at: 1.25" + Indent at: 1.5"
Formatted: Indent: Hanging: 0.52", Numbered + Level: 1 +
Numbering Style: a, b, c, … + Start at: 1 + Alignment: Left +
Aligned at: 1.25" + Indent at: 1.5"
Facility & ParkCity Property Naming Page 8 of 8
ADM 110-006
h) Place the City in conflict with any agreements established in the
acquisition or management of the City Property or under an existing
naming rights or sponsorship agreement (ADM 150).
05.03 City Property may not be named in honour of an elected official, unless it is in a
memorial capacity and/or the official has served the City as an elected official
for a minimum of 20 years.
05.04 City Property may not be named in honour of a current or former City
employee.
05.05 The naming of City Property is not intended to commemorate an individual’s
death (i.e., a memorial). Applications for memorials should be directed to the
City’s Commemorative Bench and Tree Program.
05.06 When a City Property is named after an individual, a plaque/signage describing
the significance of the individual may be installed at the site at the City’s
expense.
e) Formatted: List, Indent: Left: 0", Hanging: 0.19", No
bullets or numbering