HomeMy WebLinkAboutSeptember 8, 2022
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Minutes/Meeting Summary
Pickering Anti Black Racism Taskforce
September 8, 2022
Electronic Meeting
7:00 pm
Attendees: Z. Adatia
A. Fraser
K. Hanson
O. Grignon
F. Heath
E. Gittens
J-D. Health
K. Lopez
Karyn Hanson, Pampas Press Marketing
C. Addo-Bekoe, Manager, People and Culture, Pickering Public Library (Staff
Liaison)
J. San Antonio, Senior Advisor, Equity, Diversity & Inclusion (Staff Liaison)
D. YewWoon, Community Engagement Coordinator, Equity, Diversity & Inclusion
A. MacGillivray, Committee Coordinator (Recording Secretary)
Absent: C. Farinha
N. Hepburn
K. Noronha
Item/
Ref #
Details & Discussion & Conclusion
(summary of discussion)
Action Items/Status
(include deadline as
appropriate)
1. Welcome and Call to Order
F. Heath welcomed everyone to the meeting and
called the meeting to order.
2. Review and Approval of Agenda
Moved by Z. Adatia
Seconded by A. Fraser
That the agenda for the September 8, 2022 meeting
of the Pickering Anti-Black Racism Taskforce be
approved.
Carried
3. Disclosure of Interest
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Item/
Ref #
Details & Discussion & Conclusion
(summary of discussion)
Action Items/Status
(include deadline as
appropriate)
F. Heath and J-D. Heath declared a conflict of
interest under the Municipal Conflict of Interest Act,
with respect to Item 9.1, Honorarium for Rosemarie
Darby-Heath, as the person is directly related to
them.
4. Approval of Minutes – June 2, 2022
Moved by A. Fraser
Seconded by Z. Adatia
That the Minutes of the June 2, 2022 meeting of the
Pickering Anti-Black Racism Taskforce be approved.
Carried
5. Presentations
5.1 Karyn Hanson, Pampas Press Marketing
Karyn Hanson, Pampas Press Marketing introduced
herself to the Taskforce and provided a presentation
that outlined:
• the importance of determining the vision and
mission of PABRT;
• key social media terms such as Reach,
Engagement, Impressions, and Key
Performance Indicators (KPI’s);
• current KPI’s of the PABRT Instagram
account;
• the need for the Taskforce to assist with
content creation, awareness, and engagement
efforts; and,
• an overview of PABRT’s content schedule.
Discussion ensued with members discussing:
• the need for Taskforce members to be trained
if necessary on various elements of social
media development;
• the benchmarks that will measure
improvement as the Taskforce continues to
develop its social media presence;
• how to view and access the KPI metrics for
PABRT’s Instagram account;
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Item/
Ref #
Details & Discussion & Conclusion
(summary of discussion)
Action Items/Status
(include deadline as
appropriate)
• the need to setup a lunch and learn training for
Taskforce Members to learn more about social
media development;
• opportunity to create content during the lunch
and learn; and,
• examples of what can be used for social media
content.
6. Delegations
There were no delegations.
7. General Business
7.1 CCE Sub-committee
A. Fraser provided an update regarding civic and
community engagement functions including wanting
to host a meeting regarding youth engagement and
getting more involved in the community during the
back to school season.
7.2 Inclusive Leadership Governance Sub-
committee
F. Heath provided an update regarding the
Taskforce’s work on the Terms of Reference.
7.3 Youth Sub-committee
E. Gittens provided an update regarding the work of
the Youth Sub-committee including past events and
the challenges around getting engagement and
support.
Discussion ensued with Members discussing:
• social media support for future events;
• the need for a report to Council for any future
events by the Youth Sub-committee;
• clarification around the Taskforce’s work and
the Council Meeting schedule given the 2022
Municipal Election;
• clarification around the expectations for reports
to Council specifying event details in
accordance with Policy ADM 040;
• the planning of less formal events such as
drop-in tutoring sessions, and whether specific
event details are required;
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Item/
Ref #
Details & Discussion & Conclusion
(summary of discussion)
Action Items/Status
(include deadline as
appropriate)
• the timing of potential events in October or
November 2022;
• clarification around the term of the Taskforce,
and the recruitment process to occur in
February and March 2023; and,
• details around the planned September 29,
2022 Powerfully Informed Event.
7.4 Communications Sub-committee
Kenisha Hanson provided an update regarding the
work of the Communications Sub-committee
including:
• the work relating to the upcoming Powerfully
Informed Event;
• the circulation of the survey content through
the Taskforce’s social media channels;
• the work to boost engagement and awareness
of the Taskforce on social media;
• the need for advanced notice of upcoming
events so that they can be adequately
promoted;
• exploring opportunities for having a student
assist with social media; and,
• the coordination of a lunch and learn for
Taskforce Members to learn more about social
media.
7.5 Powerfully Informed (Draft Report)
F. Heath informed the Committee that the Powerfully
Informed draft report is complete and will aim to
share the report with the Taskforce next week.
7.6 Discussion/Vote: Holiday Market Proposal &
Social Media Training
F. Heath noted the intention to host a substantive
social media training for Taskforce Members who
want to learn more about social media as well as the
proposed Black Joy Holiday Experience (Holiday
Market) event.
O. Grignon provided an overview of the proposed
details for the Black Joy Holiday Experience event
including:
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Item/
Ref #
Details & Discussion & Conclusion
(summary of discussion)
Action Items/Status
(include deadline as
appropriate)
• Date: November 27, 2022
• Time: 12:00 pm – 5:00 pm
• Venue: Chestnut Hill Developments
Recreation Complex
• Proposed Budget: $7,000.00
O. Grignon provided an overview of an event planned
for September 15, 2022 called Engaging Our
Community Stakeholders to solicit feedback from
community organizations and learn more about
opportunities where the Taskforce can support.
Members raised concerns around processes that
vendors may need to engage with to participate in the
Black Joy Holiday Experience, vendors not being
charged to participate in the event, and the promotion
of the event by community partner organizations.
Moved by Z. Adatia
Seconded by A. Fraser
That the Engaging our Community Stakeholders
Event planned for September 15, 2022 be approved.
Carried
Moved by Z. Adatia
Seconded by K. Hanson
That the Black Joy Holiday Experience event planned
for November 27, 2022 be approved.
Carried
7.7 Workplan Update and Discussion/Vote
This matter was discussed under Item 7.8, Treasurer
Update: Budget Approval Items.
7.8 Treasurer Update: Budget Approval Items
O. Grignon provided an update on the Taskforce’s
budget and displayed a spreadsheet with budget
details.
Discussion ensued with Members discussing:
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Item/
Ref #
Details & Discussion & Conclusion
(summary of discussion)
Action Items/Status
(include deadline as
appropriate)
• miscellaneous spending including email
subscriptions and Taskforce t-shirts;
• communications spending including the digital
marketing contract with Pampas Press
Marketing;
• youth engagement spending including the
Reaching Higher Event;
• community engagement spending including
the costs associated with the Canada Day
event, Powerfully Informed events, and the
planned Black Joy Holiday Experience event;
• the projected budget shortfall in the community
engagement budget, and opportunities to
mitigate the shortfall; and,
• the potential impact of the projected budget
shortfall on the upcoming Black Joy Holiday
Experience event.
Moved by J-D. Heath
Seconded by O. Grignon
That the Taskforce extend the services provided by
Pampas Press Marketing until October 15, 2022.
Carried
8. Correspondence
9. Other Business
9.1 Honorarium for Rosemarie Darby-Heath
O. Grignon spoke to the volunteer service of
Rosemarie Darby-Heath at various Taskforce events
and proposed that the Taskforce provide her with an
honorarium.
Discussion ensued with Members discussing:
• the importance of recognizing volunteer
service;
• whether alternative methods to recognizing
volunteerism have been considered; and,
• whether the Taskforce can consider putting a
process in place to recognize volunteerism in
future.
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Item/
Ref #
Details & Discussion & Conclusion
(summary of discussion)
Action Items/Status
(include deadline as
appropriate)
Moved by A. Fraser
Seconded by K. Hanson
That the Taskforce provide Rosemarie Darby-Heath
an honorarium of $65.00 for her volunteer service.
Carried
9.2 Banner/Billboard Update & News Advertiser
Feature
Kenisha Hanson and Karyn Hanson provided the
Taskforce an update regarding the development of a
banner/billboard and the News Advertiser feature.
Taskforce Members were encouraged to take a photo
of the billboard sign when it is posted on digital
signage and send any photos to K. Lopez and
Kenisha Hanson.
10. Next Meeting – October 6, 2022
11. Adjournment.
That meeting was adjourned.
Meeting Adjourned: 9:10 pm