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Home My WebLink AboutADM 140-009 Logo Use ProcedureCity 4 PICKERING City Procedure Procedure Title: Logo Use Procedure Procedure Number ADM 140-09 Reference Communication Policy ADM 140 Date Originated (m/d/y) May 31, 2013 Date Revised (m/d/y) October 21, 2014 Pages 4 Approval: Chief A inistra ' e Officer ,/l4% Point of Contact Supervisor, Cultural Services Procedure Objective To establish guidelines for the use of the logo of the Corporation of The City of Pickering. Index 01 Definitions 02 Procedures 03 Logo Standards 04 Approval 01 Definitions 01.01 EPS file formation - Encapsulated Post Script (eps) art files are mainly used by artists and graphic designers with specific equipment configurations. 01.02 JPEG file format - Compressed image format standardized by the Joint Photographic Experts Group (JPEG); commonly used for storing digital photos. 01.03 ZIP file format - An archive file format that supports lossless data compression. A ZIP file may contain one or more files or folders that may have been compressed. 01.04 Website branding identifier - This graphic was created as part of a website redevelopment project to promote the City of Pickering website as a primary resource for residents and visitors, with visually pleasing images, and a striking and cohesive layout to create a meaningful connection with users. This graphic is used as the creative identifier for pickering.ca and can be found at the top left corner of each website page. 02 Procedures 02.01 Requests for the use of the City logo for external parties must be directed to the Supervisor, Cultural Services or the designated Coordinator, Economic Development. 02.02 A City Logo Use request Form is available on the City's website pickering.ca (City Hall/Media Centre/Logo Standards) and must be completed for all requests. 03 Logo Standards 03.01 The City's logo is easily recognizable. It incorporates a prominent landmark in our community, the Pickering Civic Complex, to create a professional and sophisticated image for our municipality. 03.02 The minimum size for production of the logo is 1.50 inches wide x 0.66 inches high. 03.03 The logo pantone 330 should only be placed on a solid white or light coloured background. 03.04 The logo must not be placed on a patterned background. 03.05 No other text or images may come within the exclusion border of 0.16 inches at the minimum size or the height of the letter C in the City; at the size in which the logo is being produced. 03.06 Do not add images or text to the logo. 03.07 The logo may not be stretched or skewed. To increase the size of the logo drag from the corners rather than the sides, top or bottom. 03.08 The City's website branding identifier is reserved for online use. It may be only be used in print publications, under special circumstances, and by the approval of the Supervisor, Cultural Services, or Division Head, City Administration. 03.09 In all circumstances where the corporate logo is not displayed on corporate merchandise, the City of Pickering's website, pickering.ca, must be displayed and be clearly identifiable. Corporate merchandise includes, but is not limited to, apparel, event displays, and other accessories. 03.10 Templates are available for staff to ensure a consistent, clear, visual and professional corporate identity, utilizing the City logo and corporate colour palettes. Many of these resources are available under 'My Templates' in Microsoft Word, as well as on the intranet, and follow the guidelines as set out in the Communications Policy, related procedures, and protocols. Some examples include: Procedure Title: Logo Use Procedure Page 2 of 4 Procedure Number: ADM 140-009 • Letterhead & Business Cards (staff and options for Council) • Correspondence (letters and memos) • Reports to Council • By-laws • Agendas • Minutes • Notice of Motion • Email signatures • Vehicle signage • Name badges • Notices • Signage 04 Approvals The logo is a registered trademark and it is the legal property of the Corporation of The City of Pickering. 04.01 No party outside of the City may use the logo or any part therein, without written permission from the Supervisor, Cultural Services, or the designated Coordinator, Economic Development. 04.02 Logo requests will be granted by designated staff, if the logo is being applied to a City project, or if there is an existing partnership that is directly related to the purpose of the request. For example: • A company is developing a product for the City, where the logo will be included in the final design. • The City supports an initiative with in-kind or financial resources. • An existing partnership agreement is in place. Where partnerships are unclear, requests will be passed to the Department Director, or CAO, for review and subsequent approval. 04.03 Unauthorized use of the logo is prohibited. 04.04 Once approved, an electronic version of the logo will be sent to the requestor in a ZIP file including JPEG or EPS format, along with the Logo Standards Guidelines, which is available on the intranet through the following link: http://intranet/Doc_Src/CorporateCorner/ADM 140- 009_Logo_Use_Proced u re. pdf. 04.05 All artwork including the City logo must be approved by the Supervisor, Cultural Services or the designated Coordinator, Economic Development, to ensure that logo standards are being met. Procedure Title: Logo Use Procedure Page 3 of 4 Procedure Number: ADM 140-009 Appendices Appendix 1 City Logo Use Request Form Appendix 2 Logo Standards Guidelines Procedure Title: Logo Use Procedure Page 4 of 4 Procedure Number: ADM 140-009 (;r.. PICKERING Page 1 of 2 Page 1 of 1 City of Pickering Logo Request The Pickering logo is a registered trademark, and it is the legal property of The Corporation of the City of Pickering. Unauthorized use of this logo is prohibited. Please note that you will receive an Initial response to your logo use application within 2 business days. Subject to approval, the City will require 5 business days to approve all final art work to ensure our logo standards have been met. Please ensure you build these timelines into your production schedule. 1. Name of Requestor • First Last 2. Group/Business name • 3. Address Street City Province Postal Code 4. Telephone , Daytime Evening 5, Email 6. What is the use/purpose of your request • Please provide as much detail as possible Page 2 of 2 7. Colours available • ❑ black ❑ white on black ❑ pantone 330 8. Format required JPEG 9. Format required EPS web Sized print sized 0 0 vector sizeable 0 0 For additional information please contact our Customer Care Centre: T. 905.663.7575 TTY. 905.420.1739 Email: customercare@pickering.ca Personal information contained on this form is collected pursuant to Municipal Freedom of Information and Protection of Privacy Act. This information is collected in conjunction with your request for use of the City of Pickering graphic. Any questions about this collection should be directed to the City Clerk, One The Esplanade, Pickering, ON L1V 6K7, T. 905.420.4611. IDone Save Cancel The Corporation of the City of Pickering 905.663.7575 One The Esplanade, Pickenng, Ontario, Canada L1V 6K7 pickering.ca City of Pickering Logo Graphic Standards 1. The Pickering logo is the legal property of The Corporation of the City of Pickering. No party outside of the City may use the logo or any part therein, without written permission from either the Supervisor, Cultural Services or the designated Coordinator, Economic Development. 2. The City logo appears on all City correspondence, promotions, stationary, legal documents as well as on the City website. 3. The minimum size for production of the Pickering logo is 1.50 inches wide x 0.66 inches high (as per example above). 4. The City of Pickering logo in pantone 330 should only be placed on a solid white or light coloured background. 5. The logo may be produced in black, white, greyscale, and pantone 330. 6. No other text or images may come within the exclusion border of 0.16 inches at the minimum size or the height of the letter C in City at the size in which it is being produced. 7. The logo may not be stretched or skewed. To increase the size of the logo drag from the corners rather than the sides, top or bottom. Size from the outside corners Do not stretch or skew. See below examples of unacceptable use. Cri a1 4 8. Do not add images or text to the logo. See below examples of unacceptable • image & text additions. 1 c�r� n pia a .. „„, Uand 9. Department, Division or Event Titles and website information may not be stacked below the logo. These must occupy a unique space. See below example of unacceptable stacking with text. pickering.ca Department/Division/Title See below acceptable logo and text placement within unique space. pickering.ca 10.The City logo must not be placed on a patterned background. Use of the logo on top of a photograph must be approved by the Supervisor, Cultural Services or the designated Coordinator, Economic Development. 11. The typeface used to create the Pickering logo is Book Antigua. 12. All users of the City logo in any format other than a pre -approved template must gain approval prior to print production through their Integrated Marketing Team representative.