HomeMy WebLinkAboutCAO 16-11
Cis Report To
Executive Committee
PICKERING Report Number: CAO 16-11 3
Date: October 11, 2011
From: Debbie Shields,
City Clerk.
Subject: 2011 Toys for Tickets / Food for Fines Promotion
- File: L-2220-001-11
Recommendation:
1. That parking tickets issued between December 1 - 16, 2011 be eligible for the
Toys for Tickets/Food for Fines promotion, and
2. That the Toys for Tickets / Food for Fines Promotion be implemented for
December 15 and 16, 2011.
Executive Summary: Staff are requesting approval for the Toys for Tickets / Food
for Fines promotion to be implemented again for the 2011 holiday season. The dates
for the 2011 Toys for Tickets / Food for Fines promotion will be December 15 and 16,
2011.
The Toys for Tickets / Food for Fines program accepts toys or groceries in lieu of
payment for parking tickets. Toy or food donations must be dropped off to City Hall, and
a receipt must be presented to confirm the value of the donation equals or exceeds the
fine. Tickets for parking in a Disabled Parking Space are not eligible for the program.
The Toys for Tickets / Food for Fines program is a worthy cause which was well-
received by the public and created positive customer relations with parking ticket
recipients.
The Toys for Tickets / Food for Fines promotion benefits needy families, demonstrates
community involvement and enhances the image of the City's Municipal Law
Enforcement Services section.
Financial Implications: The lost revenue associated with the Toys for Tickets / Food
for Fines promotion will range from $800 to $2000.00 in fines.
R,e~ort CAO 16-11 October 11, 2011
0
Subject: 2011 Toys for Tickets / Food for Fines Promotion Page 2
Sustainability Implications: This promotion supports the social aspect of
sustainability by providing assistance to families in need.
Background:
In 2009, Council approved the introduction of the first Toys for Tickets / Food for Fines
promotion in the City of Pickering. The response from the public and the media was
overwhelming. In its first year of offering the program, Pickering surpassed the
donations received by other municipalities that had participated in a Toys for Tickets
program for a number of years.
The Toys for Tickets / Food for Fines promotion generated great interest from the
media, with coverage from such outlets as 680 News, CBC Radio, Rogers TV, the
Toronto Sun, UPI, and City TV's Breakfast Television.
The 2009 Toys for Tickets / Food for Fines Promotion resulted in 75 tickets paid by
donations, and $2,100.00 in toys or food donated to the Durham Regional Police Food
&Toy Drive.
In 2010, the program also received significant media attention, with articles in the Globe
& Mail, and through social media such as Facebook. The donation numbers were lower
in 2010, as fewer tickets were issued during the eligibility period. The 2009 kick off had
a significant snow storm during the eligibility period, leading to the issuance of more
than double the tickets issued in 2010. The 2010 program saw 27 tickets paid through
donations totaling $841.00.
The program sets a range of eligible dates for tickets issued, then sets two days only
where payment for the tickets issued during the eligible dates may be made with
donations. Based on the lower donation numbers in 2010, the date range proposed for
eligible tickets in 2011 would be extended to a two week period, from December 1 - 16,
2011, with the Toys for Tickets / Food for Fines dates as December 15 & 16, 2011.
Tickets may be paid with the donation of toys or food equal to or exceeding the value of
the fine on the ticket. A receipt for the donation must be presented to verify the amount.
Food must be non-perishable. Toys and food collected will be donated to the Durham
Regional Police Food and Toy Drive. As the City of Pickering already participates with
the Durham Regional Police Food & Toy Drive, the Toys for Tickets / Food for Fines
program would be a continuation of this partnership.
The program will be promoted with flyers distributed with the tickets issued during the
eligible date range, as well as newspaper and website promotions.
The Toys for Tickets / Food for Fines promotion has been a tremendous success. Staff
would like to see this worthwhile program continue to support families in need.
CORP0227-07/01 revised
Report CAO 16-11 October 11, 2011
Subject: 2011 Toys for Tickets / Food for Fines Promotion Page 3
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Prepared By: Approved/Endorsed By:
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Kim ly Thomp on, CMM I, CPSO Debbie Shields
Manager, By-law Enforcement Services City Clerk.
Copy: Chief Administrative Officer
Recommended for the consideration
of Pickerin ity Council
26, 2o(/
Tony aPre4ve4del, P.Eng.
Chief Administrative Officer
CORP0227-07/01 revised