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HomeMy WebLinkAboutCAO 08-11Report To Executive Committee Report Number:. CAO 08-11 Date: May 9, 2011 From: Debbie Shields City Clerk Subject: Animal Licence Fee Discount - New Residents Recommendation: 1. That Report CAO 08-11 requesting a one time licence fee discount for new residents be received. 2. That the request to provide a one time animal licence fee discount for new residents be approved and the appropriate officials of the City of Pickering be authorized to take the necessary actions to give effect thereto.. Executive Summary: Each year, Animal Services review their operating documents for legislative changes and opportunities to improve processes. A large aspect of Animal Services is the licensing component. The more successful we are in licensing animals, the more efficient and successful we are in returning pets to their owners. This year, we would like to investigate targeting those residents who are new to Pickering, as we have found that our licencing numbers fluctuate each year due to people leaving or coming into the Municipality. We are looking at creating a welcome package for new residents that will include educational information on Animal Services. As an extra incentive to increase animal licence compliance, staff are proposing a one time discount of $5.00 off each animal licence sold. This initiative will help educate new residents to Animal Services and our licensing requirements of pets. Once the licensing information is in the system, it becomes easier for Animal Service staff to find pet owners and, licence renewal information is then automatically sent out to the owner every year. Financial Implications: If by investing time into informing new residents of the Animal Licence requirements and '/4 of those new residents had a pet and purchased a licence at the discounted rate, the City could see an increase in licensing revenue of approximately $4,500. Report CAO 08-11 May 9, 2011 Subject: Animal Licence Fee Discount - New Residents Page 2 Sustainability Implications: Keeping in line with the Corporate Financial Management Priority, offering an incentive such as a $5 discount to pet owners for licensing their pet will help residents and businesses appreciate that paying their taxes is a direct investment in our community's high quality of life. Background: As part of our yearly review of the Animal Services licensing database, it has come to our attention that it is not uncommon to have upwards of 1800 new residents move into Pickering each year. It is fair to say that some of these residents will own animals and, may or may not be aware of our animal licensing requirements, or that Animal Services even exists. As a way of educating new residents about our services, staff are preparing to deliver a welcome package to each new resident to Pickering. Animal Services staff felt that with the welcome package and as an incentive for residents to license their pets, the City could offer a one-time $5 discount off the purchase of an animal licence. The program would work as follows:. A letter would go out to all new residents with educational information enclosed and an animal licence application. - Animal Service staff will visit the new resident a couple of months after the letter goes out to see if the. resident has additional questions or requires any assistance with the licencing of their pet. - If the new resident receives the letter and has no pet they have the option of calling or emailing us to let us know they do not have a pet and staff will not visit their house. Attachments: 1. Letter to new residents 108 CORP0227-07/01 revised 1 O ~ort CAO 08-11 Subject: Animal Licence Fee Discount - New Residents May 9, 2011 Page 3 Prepared By: 6 " Lindsey Narraway Supervisor, Animal Se ices LN:ln Copy: Chief Administrative Officer Approved/Endorsed By:. Debbie Shields City Clerk Recommended for the consideration of Pickering PIW Council Tony Pt6 edel, P.Eng. Chief Administrative Officer x. t6' z 0/ CORP0227-07/01 revised BICKERING 1811 BICENTENNIAL 2011 The Corporation of the City of Pickering Pickering Civic Complex ATTACHMENT#_J_Ta REPORT# CAd 00.11 One The esplanade Pickering, ON L1V 6K7 cityofpickering.com Administration Department Legal & Legislative Services Division - Clerk's Office T. 905.420.4611 Toll Free 1.866.683.2760 TTY 905.420.1739 Fax 905.420.9685 Email clerks@cityofpickering.com 110 May 9, 2011 The City of Pickering, Animal Services Section would like to take this opportunity to congratulate you on your recent move into Pickering! We understand that moving into a new home affects everyone in the family, even your pets. We would like to help make this transition as smooth and as stress free as possible. Within the next few months an Animal Services Officer will be visiting your home to introduce themselves and assist you in purchasing your yearly animal licence. As a new resident, you will also receive a $5 discount off the purchase of your new licence. Please note this discount is only available within 6 months of receiving this letter. If you do not own a pet, please contact us at 905.683.7575 or by emailing us at animalservices@cityofpickering.com and we will ensure that an officer does not visit your home. Should you prefer to purchase your licence yourself, please complete the application form on the. reverse side of this form and bring in or mail it to- Pickering Civic Complex One The Esplanade Pickering, ON L1 V 6K7 Attention: Clerk's Office - Animal Services, If mailed, payment must be submitted by cheque. Please make cheques payable to the "City of Pickering". NSF cheques will be invalid and you will be billed an extra fee. Once we receive your completed application, a tag and receipt will be mailed out to you. Licence Fees are indicated below: ❑ Unsterilized Dog/Cat $50.00 ❑ Unsterilized Dog/Cat Microchipped* $40.00 ❑ Sterilized Dog/Cat* $20.00 ❑ Sterilized/Microchipped* $15.00 ❑ Replacement Tag $ 5.00 If you qualify for a rebate, please include a copy of the microchip and/or sterilization certificate with the completed application form. ❑ New Resident Discount ($5 off each licence) Move in date: If you have any questions, please feel free to contact us at 905.683.7575 or visit our website at cityofpickering.com/animals. amity OT rlcKering Animal Licence Responsible Pet Ownership By-law 6811107 PI CKERING This application is to b Ic WletF, ,,.by those persons wishing to obtain an Animal Licence. Please ensure that all information on this form .fs`Cam fete and legible. l Owner Details ! Issued to owner First an Last name require Address Postal Code Home one or ternate Animal Information 1 Tag Number Spay/Neutered? Microchip/ attoo Valid Vaccines? ❑Dog ❑Male ❑Cat ❑Female ❑ Yes ❑ No ❑ Yes ❑ Yes ❑ No ❑ No Animal's Name breed Go lour e erinary inic ame ee Animal Information 2 ag um er pay eutere ? icroc ip attoo Valid Vaccines? ❑Dog ❑ Male ❑Cat ❑Female ❑ Yes ❑ No ❑ Yes ❑ Yes ❑ No _ ❑ No Animal's NaFFe breed Go lour Veterinary Clinic Name e Animal Information 3 ag um er ❑Dog ❑ Male pay eutere icroc ip attoo a i accines. ❑Cat ❑Female ❑ Yes ❑ No ❑ Yes ❑ Yes ❑ No ❑ No pima s Name. breed 0 our Veterinary Clinic Name' Fee By signing below I hereby consent to the City of Pickering to release the information contained on this application form to anyone who finds my pet. (signature) Disclaimer I hereby certify that the information provided in this application is true, correct and complete to the best of my knowledge and belief. False or deceptive statements herein may result in the non-issuance or cancellation of the licence. Personal information on this form is collected pursuant to the Municipal Freedom of Information and Protection of Privacy Act and will be used for the purpose of responding to your request. Questions about the collection of this information should be directed to the City Clerk, One The Esplanade, Pickering, Ontario, L1V 6K7, 905.420.4611.