HomeMy WebLinkAboutCAO 08-10
e~ty o~ Report To
Executive Committee
ICKERIN G Report Number: CAO 08-10
Date: May 10,- 2010
• 07
From: Andrew C. Allison
City Solicitor
Subject: 2010 Toys for Tickets / Food for Fines Promotion
File: L-2220-001-10
Recommendation:
That the Toys for Tickets / Food for Fines Promotion be implemented. for December 16
and 17, 2010.
Executive Summary: Staff are requesting approval for the Toys for Tickets / Food
for Fines promotion to return for the 2010 holiday season. The dates for the 2010 Toys
for Tickets / Food for Fines promotion will be December 16 and 17, 2010. Approval is
being requested now'.due to the upcoming 2010 Municipal Election and the
accompanying disruption to the fall Council schedule.
The 2009 Toys for Tickets / Food for Fines Promotion operated December 10 & 11 th,
with 75 tickets paid by donations, and $2,100.00 in toys or food donated to the Durham
Regional Police Food &Toy Drive.
The Toys for Tickets / Food for Fines program accepts toys or groceries in lieu of
payment for parking tickets. Toy or food donations must be dropped off to City Hall, and
a receipt must be presented to confirm the value of the donation equals or exceeds the
fine. Tickets for parking in a Disabled Parking Space are not eligible for the program
The Toys for Tickets / Food for Fines program is a worthy cause which was well-
received by the public and created positive customer relations with parking ticket
recipients.
The Toys for Tickets / Food for Fines promotion benefits needy families, demonstrates
community involvement and enhances the image of the City's Municipal Law
Enforcement Services section.
Report CAO 08-10 May 10, 2010
Subject: 2010 Toys for Tickets/ Food for Fines Promotion Page 2
Financial Implications: The lost revenue associated with the Toys for Tickets / Food
for Fines promotion was approximately $1,820.00 in fines.
Sustainability Implications: This promotion supports the social aspect of
sustainability by providing assistance to families in need.
Background: In 2009, Council approved the introduction of the first Toys for
Tickets / Food for Fines promotion in the City of Pickering. The response from the
public and*the media was overwhelming. In its first year of offering the program,
Pickering surpassed the donations received by other municipalities that had participated
in a Toys for Tickets program for a number of years.
The Toys for Tickets / Food for Fines promotion generated great interest from the
media, with coverage from such outlets as 680 News, CBC Radio, Rogers TV, the
Toronto Sun, UPI, and City TV's Breakfast Television.
The program sets a range of eligible dates for tickets issued, then sets two days only
where payment for the tickets issued during the eligible dates may be made with
donations. The date range proposed for eligible tickets would be from December 7 - 15,
2010, with the Toys for Tickets / Food for Fines dates as December 16 & 17, 2010.
Tickets may be paid with the donation of toys or food equal to or exceeding the value of
the fine on the ticket. A receipt for the donation 'must be presented to verify the amount.
Food must be non-perishable. Toys and food collected will be donated to the Durham
Regional Police Food and Toy Drive. As the City of Pickering already participates with
the Durham Regional Police Food & Toy Drive, the Toys for Tickets / Food for Fines
program would be a continuation of this partnership.
The program will be promoted with flyers distributed with the tickets issued during the
eligible date range, as well as newspaper and website promotions.
The first Toys for Tickets / Food for Fines promotion in 2009 was a tremendous
success. Staff would' like to see this worthwhile program continue as an annual event to
support families in need.
CORP0227-07/01 revised
l
Report CAO 08-10 May 10, 2010
Subject: 2010 Toys for Tickets / Food for Fines Promotion Page 3
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Prepared By: Approved/Endorsed By:
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qKierly CMM I, CPSO Debbie Shields
Manager, By-law Enforcement Services City Clerk.
Andrew . Allison
City Solicitor.
Copy: Chief Administrative Officer
Recommended for the consideration
of Pickering City Cou
Th J. Quinn, M , C PM III
Chief Administrative Offic
CORP0227-07/01 revised