HomeMy WebLinkAboutBYL 01-13 ca -= Report to
Executive Committee
PICKERING Report Number: BYL 01-13
Date: November 11", 2013
From: Paul Bigioni
Director, Corporate Services & City Solicitor
Subject: 5th Annual Toys for Tickets and Food for Fines Drive 2013
- File: L-2220-004-13
Recommendation:
1. That parking tickets issued between December 1 — 13, 2013 be eligible for the
Toys for Tickets/Food for Fines program, and
2. That the Toys for Tickets/ Food for Fines program be implemented for December
•
12 and 13, 2013.
Executive Summary: Staff are requesting approval for the fifth annual Toys for
Tickets / Food for Fines program to be implemented again for the 2013 holiday season. •
The dates for the 2013 Toys for Tickets / Food for Fines promotion will be December 12
and 13, 2013.
The Toys for Tickets / Food for Fines program accepts toys or groceries in lieu of
payment for parking tickets. Toy or food donations must be dropped off to City Hall, and
a receipt must be presented to confirm the value of the donation equals or exceeds the
fine. Tickets for parking in a Disabled Parking Space are not eligible for the program.
The Toys for Tickets / Food for Fines program is a worthy cause which is well-received
by the public and creates positive customer relations with parking ticket recipients.
Donations are distributed through the Durham Regional Police Food and Toy Drive.
The Toys for Tickets / Food for Fines program benefits needy families and promotes
both community engagement and community responsibility.
Financial Implications: The lost revenue associated with the Toys for Tickets / Food
for Fines promotion will range from $800 to $2000.00 in fines.
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Report BYL 01-13 November 11, 2013
Subject: 5th Annual Toys for Tickets/Food for Fines Drive Page 2
Discussion: In 2009, Council approved the first Toys for Tickets / Food for
Fines promotion in the City of Pickering. In the four years the program has operated,
almost $7,000.00 has been donated in toys and food for families in need. Many people
generously donate more than the value of the fine owing.
The Toys for Tickets / Food for Fines promotion has generated interest from the media,
with coverage from such outlets as 680 News, CBC Radio, Rogers TV, the Toronto
Sun, UPI, and City TV's Breakfast Television, as well as through social media such as
Facebook.
The program sets a range of eligible dates for tickets issued, then sets two days only
where payment for the tickets issued during the eligible dates may be made with
donations. The date range proposed for eligible tickets in 2013 would be from
December 1 - 13, 2013, with the Toys for Tickets / Food for Fines dates as December
12 & 13, 2013.
Tickets may be paid with the donation of toys or food equal to or exceeding the value of
the fine on the ticket. A receipt for the donation must be presented to verify the amount.
Food must be non-perishable. Toys and food collected will be donated to the Durham
Regional Police Food and Toy Drive.
The program will be promoted with flyers distributed with the tickets issued during the
eligible date range, as well as newspaper and website promotions.
The Toys for Tickets / Food for Fines promotion has been a tremendous success. Staff
would like to see this worthwhile program continue to support families in need.
Prepared By: Approved/Endorsed By:
4
Ki • ompson Paul Bigio
Manager, By-law Enforcement Services Director, C.irp•rate ervices & City Solicitor
KT:ks
Recommended for the consideration
of Pickering City Council
agaelf 0012-: 23, Zo13
Tony Prevedel, P.Eng.
Chief Administrative Officer
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