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HomeMy WebLinkAboutCAO 20-12 Ca U4, ; Report to �' ' Executive Committee PICKERING Report Number: CAO 20-12 Date: November 12, 2012 From: Paul Bigioni Director, Corporate Services & City Solicitor Subject: 2012 Toys for Tickets / Food for Fines Promotion - File: L-2220-001-12 Recommendation: 1. That parking tickets issued between December 1 — 14, 2012 be eligible for the Toys for Tickets/Food for Fines promotion, and 2. That the Toys for Tickets / Food for Fines Promotion be implemented for December 13 and 14, 2012. Executive Summary: Staff are requesting approval for the Toys for Tickets / Food for Fines promotion to be implemented again for the 2012 holiday season. The dates for the 2012 Toys for Tickets / Food for Fines promotion will be December 13 and 14, 2012. The Toys for Tickets / Food for Fines program accepts toys or groceries in lieu of payment for parking tickets. Toy or food donations must be dropped off to City Hall, and a receipt must be presented to confirm the value of the donation equals or exceeds the fine. Tickets for parking in a Disabled Parking Space are not eligible for the program. The Toys for Tickets / Food for Fines program is a worthy cause which was well- received by the public and created positive customer relations with parking ticket recipients. The Toys for Tickets / Food for Fines promotion benefits needy families, demonstrates community involvement and enhances the image of the City's Municipal Law Enforcement Services section. Financial Implications: The lost revenue associated with the Toys for Tickets / Food for Fines promotion will range from $800 to $2,000 in fines. Discussion: In 2009, Council approved the introduction of the first Toys for Tickets / Food for Fines promotion in the City of Pickering. The response from the public and the media was overwhelming. In its first year of offering the program, Pickering surpassed the donations received by other municipalities that had participated • Report CAO 20-12 November 12, 2012 Subject: . 2012 Toys for Tickets / Food for Fines Promotion Page 2 in a Toys for Tickets program for a number of years. In 2011, 59 tickets with a total • value in fines of$1,542 were paid through over $1,860 in donations of either toys or food. As always, many people generously donate more than the value of the fine owing. The Toys for Tickets / Food for Fines promotion generated great interest from the media, with coverage from such outlets as 680 News, CBC Radio, Rogers TV, the Toronto Sun, UPI, and City TV's Breakfast Television, as well as through social media such as Facebook. The program sets a range of eligible dates for tickets issued, then sets two days only where payment for the tickets issued during the eligible dates may be made with donations. The date range proposed for eligible tickets in 2012 would be from December 1 - 14, 2012, with the Toys for Tickets / Food for Fines dates as December 13 & 14, 2012. Tickets may be paid with the donation of toys or food equal to or exceeding the value of the fine on the ticket. A receipt for the donation must be presented to verify the amount. Food must be non-perishable. Toys and food collected will be donated to the Durham Regional Police Food and Toy Drive. As the City of Pickering already participates with the Durham Regional Police Food & Toy Drive, the Toys for Tickets / Food for Fines program would be a continuation of this partnership. The program will be promoted with flyers distributed with the tickets issued during the eligible date range, as well as newspaper and website promotions. The Toys for Tickets / Food for Fines promotion has been a tremendous success. Staff would like to see this worthwhile program continue to support families in need. Prepared By: Approved/Ed reed By: . ' C. . / 46,r K u •- y Thomps n, Paul Bigioni Manager, By-Law Enforcement Services Director, Corporate Se ices & City Solicitor Recommended for the consideration of Pickering City Cou cil / 4901: 17, 2012. Tony Pre ve del, P.Eng. Chief Administrative Officer CORP0227-07/01 revised