HomeMy WebLinkAboutCAO 20-12 Ca U4, ; Report to
�' ' Executive Committee
PICKERING Report Number: CAO 20-12
Date: November 12, 2012
From: Paul Bigioni
Director, Corporate Services & City Solicitor
Subject: 2012 Toys for Tickets / Food for Fines Promotion
- File: L-2220-001-12
Recommendation:
1. That parking tickets issued between December 1 — 14, 2012 be eligible for the
Toys for Tickets/Food for Fines promotion, and
2. That the Toys for Tickets / Food for Fines Promotion be implemented for
December 13 and 14, 2012.
Executive Summary: Staff are requesting approval for the Toys for Tickets / Food
for Fines promotion to be implemented again for the 2012 holiday season. The dates
for the 2012 Toys for Tickets / Food for Fines promotion will be December 13 and 14,
2012.
The Toys for Tickets / Food for Fines program accepts toys or groceries in lieu of
payment for parking tickets. Toy or food donations must be dropped off to City Hall, and
a receipt must be presented to confirm the value of the donation equals or exceeds the
fine. Tickets for parking in a Disabled Parking Space are not eligible for the program.
The Toys for Tickets / Food for Fines program is a worthy cause which was well-
received by the public and created positive customer relations with parking ticket
recipients.
The Toys for Tickets / Food for Fines promotion benefits needy families, demonstrates
community involvement and enhances the image of the City's Municipal Law
Enforcement Services section.
Financial Implications: The lost revenue associated with the Toys for Tickets / Food
for Fines promotion will range from $800 to $2,000 in fines.
Discussion: In 2009, Council approved the introduction of the first Toys for
Tickets / Food for Fines promotion in the City of Pickering. The response from the
public and the media was overwhelming. In its first year of offering the program,
Pickering surpassed the donations received by other municipalities that had participated
• Report CAO 20-12 November 12, 2012
Subject: . 2012 Toys for Tickets / Food for Fines Promotion Page 2
in a Toys for Tickets program for a number of years. In 2011, 59 tickets with a total •
value in fines of$1,542 were paid through over $1,860 in donations of either toys or
food. As always, many people generously donate more than the value of the fine
owing.
The Toys for Tickets / Food for Fines promotion generated great interest from the
media, with coverage from such outlets as 680 News, CBC Radio, Rogers TV, the
Toronto Sun, UPI, and City TV's Breakfast Television, as well as through social media
such as Facebook.
The program sets a range of eligible dates for tickets issued, then sets two days only
where payment for the tickets issued during the eligible dates may be made with
donations. The date range proposed for eligible tickets in 2012 would be from
December 1 - 14, 2012, with the Toys for Tickets / Food for Fines dates as
December 13 & 14, 2012.
Tickets may be paid with the donation of toys or food equal to or exceeding the value of
the fine on the ticket. A receipt for the donation must be presented to verify the amount.
Food must be non-perishable. Toys and food collected will be donated to the Durham
Regional Police Food and Toy Drive. As the City of Pickering already participates with
the Durham Regional Police Food & Toy Drive, the Toys for Tickets / Food for Fines
program would be a continuation of this partnership.
The program will be promoted with flyers distributed with the tickets issued during the
eligible date range, as well as newspaper and website promotions.
The Toys for Tickets / Food for Fines promotion has been a tremendous success. Staff
would like to see this worthwhile program continue to support families in need.
Prepared By: Approved/Ed reed By:
.
' C. .
/ 46,r
K u •- y Thomps n, Paul Bigioni
Manager, By-Law Enforcement Services Director, Corporate Se ices & City Solicitor
Recommended for the consideration
of Pickering City Cou cil
/
4901: 17, 2012.
Tony Pre ve del, P.Eng.
Chief Administrative Officer
CORP0227-07/01 revised